The 6 Immutable Laws of Selling Language Services
Anne-Marie Colliander Lind & Renato Beninatto
Wednesday, 29 March, 2017
With close to 60 years of combined experience Anne-Marie and Renato will share with the audience the characteristics that they have identified in all the successful deals that they have been involved with. Having trained and managed over 500 people, including sales managers and top sales performers, they have identified the six main elements that are present in a successful translation sales process.
This interactive session includes examples and stories that can be applied immediately to your own sales challenges. Whether you are a small, medium, or mega LSP, you will certainly gain valuable insight.
Note: There are some brief audio disturbances lasting for 1 minute each at the 30-minute and 40-minute marks. This occurred during the living recording and no content was lost during the recording.
Anne-Marie Colliander Lind
Anne-Marie Colliander Lind is a recognized force in the European language industry landscape. She has spent more than 20 years helping multinational organizations solve their language issues, serving in executive sales and management positions at leading service, technology, and market research companies. Currently, Anne-Marie is the CEO of Inkrease, a management consulting company based in Sweden that assists companies in their growth and development strategies. She runs fund-raising activities for Translators without Borders and organizes localization and technology events in the Nordics. Anne-Marie is also the co-organiser of the Nordic Translation Industry Forum (NTIF).
Renato has served on the executive teams for some of the industry’s most prominent companies and co-founded the first market research company focusing on the language services space (Common Sense Advisory). He develops strategies that drive growth on a global scale. He specializes in making companies successful in global markets and in starting businesses that span across borders. His expertise combines sales, marketing, content strategies with P&L responsibility, having helped companies dramatically increase revenues in short periods of time. Renato is an Adjunct Professor at the Middlebury Institute of International Studies at Monterey. Currently, he is an Ambassador of Translators without Borders and also the Vice-President of ABRATES, the Brazilian Translators Association.
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