About the Global Language Industry
Globalization Strategies for Language Service Providers and Translation Buyers
The global language industry facilitates multilingual communication in both written and spoken forms. It relies on a vast pool of talented human resources as well as sophisticated technologies including artificial intelligence (AI). Its companies are also experts on globalization strategies and growing business in new markets. We like to say that our industry sits at the intersection of business, technology, language, and culture. Without it, globalization wouldn't be possible.
GALA members are language service providers and translation buyers. They work primarily in business communication, though some organizations focus on government affairs, education, or the delivery of humanitarian services. The driving purpose behind localization is to make a user feel that a product or service was designed just for them - in their language, and with sensitivity to their culture. A teenager playing a video game in Tokyo shouldn't be aware that the game was developed in Moscow if it has been localized properly.
Most market research firms estimate the size of the global language industry near USD 50 billion. If you stop to think of all the companies that are doing business around the globe - and then remember that's just a fraction of the total - it's easy to believe. Companies wishing to expand globally invest in talent and technology that help them understand and serve local markets worldwide.
Without the global language industry and smart globalization strategies, enterprises would never grow beyond their own borders. In that sense, GALA members are agents of growth and expansion, and seek to break down barriers between countries and languages.