About the Global Language Industry
Globalization StrategiesThe global language industry facilitates multilingual communication in both written and spoken form. It relies on a vast pool of talented human resources as well as sophisticated technologies. We like to say that our industry sits at the intersection of business, technology, language, and culture. Without it, globalization wouldn't be possible.
GALA members work primarily in the area of business communication, though some organizations focus on government affairs, education, or the delivery of humanitarian services. The driving purpose behind localization is to make a user feel that a product or service was designed just for them - in their language, and with sensitivity to their culture. A teenager playing a video game in Tokyo shouldn't be aware that the game was developed in Moscow if it has been localized well.
Most market research firms estimate the size of the global language industry near USD 50 billion. If you stop to think of all the companies you know doing business around the globe - and then remember that's just a fraction of the total - it's easy to believe. Any organization wishing to expand globally invests in talent and technology that helps them understand and serve local markets worldwide.
Without the global language industry, enterprises would never grow beyond their own borders. In that sense, GALA members are agents of growth and expansion, and seek to break down barriers between countries and languages.