Have you ever had a brain freeze from ice cream? Well, that is one example of too much of a good thing. We have all been told that the future of the language industry will involve ever increasing process automation (aka lights out Project Management) but how much automation is too much automation? About 12 months ago, we released a product with a fully automated workflow process. This presentation illustrates why we went too far and why it had to change. Flexibility and automation do not always make good partners. We tried to walk a very fine line between flexibility and automation without inviting the third member of the gang of three, complexity, to the party. As the product architect, I will go through the thought processes, based on our experience in the industry, that led to the initial product design and implementation. Then, I will cover the things that happened to modify our thinking and I will share the resulting changes we made. I will answer the question: Is full automation even possible in our marketplace? IMPORTANT–This is not a product demo or description. It is an honest assessment and discussion of a real-life case study that shows that you can have too much of a good thing.
Dave Bryant is Dotsub’s COO and the Product Owner of Dotsub V3.;During his career, he has spent time in sales, software development, and product management in high-tech before moving into executive management. Dave helped build the growing team at Dotsub and was responsible for the conceptualization and development of Dotsub’s next generation Video Translation Management platform.