[LIVE WEBINAR] Building an In-house Localization Department from Scratch

14 Oct 2021
08:00 AM to 09:00 AM
Pacific Standard Time (Mexico) (UTC-08:00)

Members: Free
Non-Members: $75

The pandemic has accelerated the digitalization process across a huge number of companies of all sizes and industries around the world. Anticipating the vast opportunities to reach new markets through digital channels, many businesses have faced the need for linguistic services and professional multilingual communication. An increasing number of companies are finding that it actually often makes sense to own and control the localization process.

In this webinar, we will focus on the issues of building an in-house localization function from scratch and developing internal expertise in translation and localization management in the early stages of localization maturity. We will discuss some best practices in terms of designing processes and promoting internal localization teams.

Together with the panelists, we will tackle the following questions:

- What are the main models of in-house localization functions and how to choose the one that meets your needs?

- What are the challenges localization teams may face during the process-design stage and how can they best be addressed?

- How should communication with the management be structured? How can the localization team promote and communicate the value it creates for the company?

- How can processes be scaled? And how can the localization footprint within the company be expanded?

The topics discussed are likely to be useful for leaders of in-house localization teams in the early stages of localization maturity, as well as business owners who have decided to invest in developing internal expertise in translation and multilingual content management.

Host organization: Globalization and Localization Association

Event Speakers

Olga Hergül

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Miruna Parchirie
KUDO, Inc.

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Konstantin Dranch

Konstantin Dranch is a researcher in the translation and localization industry and the founder of translationrating.com. He held various roles, including a marketing management position, a technology consultant, and a conference organizer for national trade shows TFR and UTIC.

Joaquine Barbet

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