I joined the Argos Multilingual team back in December 2021 as their Director of International SEO, but have just become their Director of Digital Marketing. I started off life as a military trained translator, before doing a masters in digital marketing. Now, I’m currently working towards a BA in Psychology and Sociology at Dublin City University. I have been working in international digital marketing for 10+ years now, and previously founded my own boutique marketing agency which was named Ireland’s 2nd best start-up. My campaigns have won numerous European awards and saw me named Northern Ireland’s Young Business Personality back in 2019. I also teach digital marketing to Masters students at the University of Strasbourg.

I began my career in 2018 as a Content Strategist for the Jetocotpus crawler team, where I had the opportunity to delve into the nuances of technical SEO. Desiring practical experience, I joined Digital Agency as a junior SEO specialist. My efforts had paid off, and in 2021, I was promoted to Team Leader and then to Head of the SEO department. In 2022, I seized the opportunity to switch to an in-house technical SEO position in the iGaming industry to gain a deeper understanding of the challenges associated with SEO in a highly competitive niche.

SEO consultant, mentor, data enthusiast, travel and adventure addict, happy wife and proud mom. 10+ years SEO experience in SaaS, retail, ecommerce, CPG, automotive, travel & real estate industries. Experienced in: • Owning an SEO corporate strategy incl. support for local markets and localization of multilingual websites to attract non-paid traffic & improve visibility. • Providing technical audits, identifying crawling and indexing issues, and prioritizing their resolution. • Monitoring organic site performance (health, keyword rankings, competition) to ensure SEO is achieving its targets. • Driving content marketing initiatives focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. • Analyzing the keyword and content gaps to define new topics to be covered on the website. • Developing a connection between SEO & SEA to strengthen positions in search engines. • Measuring and reporting results of SEO activities and using data in communication with wider stakeholders in order to get SEO prioritized and resourced. • Collaborating regularly with content, development, design, product marketing and other teams within an agile framework to meet company targets. • Being able to actively explain and remind the impact of SEO on business objectives to support digital sales growth and profitability.

I’m an SEO professional and agency founder, based in the west of Ireland. I help businesses increase their online revenue by taking their existing websites and converting visitors into paying customers by increasing their visibility and organically improving their rankings on Google with SEO. The result is a clean, modern website that works for you 24/7, to generate money and sales for your business. I am also the host of the “Growing Digital” podcast, where I interview tech entrepreneurs and online business owners, to explore what tips and insights they’ve picked up on their journey through business and life.