The Debate We All Need to Hear: Should Prices in the Localization Industry Go Up or Down?

27 Oct 2022
08:00 AM to 09:00 AM
Pacific Standard Time (Mexico) (UTC-08:00)

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The international scenario is challenging and now more than ever the “battle” between rates is on.

It’s hard to be in someone else’s shoes but this debate will bring to light some truths that are not always clear.

  • Can the client increase its rates because of the pressure of the translators and LSPs?
  • Are LSPs and freelancers only focused on achieving more profit?
  • Do clients measure the ROI of the translations they buy?
  • Have our rates kept up with inflation?

There is no right or wrong in this debate, but we will try to uncover the truths about this “fight”.

Host organization: Globalization and Localization Association

Event Speakers

Jessica Rathke
FluentSales

Jessica Rathke has 29 years of localization sales experience. She is currently Principal at FluentSales LLC, an Austin/London-based sales consultancy. She helps translation industry leaders around the world increase revenue through training and consulting services. She also helps business leaders improve cross-cultural management competencies in multinational LSPs and beyond. Jessica holds an MBA and a Bachelor of Arts in Foreign Affairs and in German from Miami University in Ohio USA. She also did post-graduate German studies at the University of Salzburg. Jessica has served in various roles in Women in Localization in the US and UK and is listed in the Nimdzi Top 100 Influencers in 2020.

Lucrecia Jarab
tbo.

Lucrecia Jarab is in charge of the Business Development department at Translation Back Office, but she likes to think of herself as a “Solutionist”. Born in Argentina and lived in 10 different nations in the Americas, Europe, and Asia, she has been working in the Translation and Localization Industry for 11 years wearing many different hats that thought her about Globalization, Strategy, Customer Success, but mostly how to make meaningful connections with the people she works with on a daily basis. She is a volunteer for GALA, Women in Localization, and is also listed in the Nimdzi Top 100 Influencers. Her job at TBO is to facilitate global communication between cultures and peoples. They do this by offering translation and localization services 24/7, and also highly qualified staff in different time zones, like Project Managers, IT Managers, and Vendor Managers.

Paulo Pereira Guimarães
Inside Language Solutions

I began my career in 2006 as an administrative assistant, responsible for collecting paper documents from clients' offices and sending them to translators via fax machine. Over time, I took on additional responsibilities as a project manager, overseeing the translation of more than 15 million words per year. For the past four years, I have served as the Managing Director, guiding the company through the advancements in Machine Translation, developing our employees, and planning for the future. Currently, I hold the position of President at the Brazilian Association of the Linguistic Industry - BLISS.