What Your Sales Team Really Needs to Know About MT
Clients are increasingly asking LSP sales teams about Machine Translation (MT) solutions. Consequently, sales teams and project managers must skillfully field MT inquiries in order to win new business and to build and maintain trust with current clients. With numerous types of MT solutions in the marketplace, how can sales managers equip themselves with the right MT knowledge to provide effective translation solutions for clients spanning different industries, and with different translation quality and technical needs? This session will provide insights from both technical and sales perspectives to help sales teams position MT information for various stakeholders, and enable them to reliably sell different types of MT solutions. Participants will also learn the key factors relevant in determining a project's suitability for MT.