E.g., 04/03/2020
E.g., 04/03/2020

True or False? Ops and Production Experts Make the Best Sales People

Wednesday, 23 March, 2016 - 09:00

Good sales people are hard to come by, often because we search for them in the wrong places. After measuring sales from countless combinations of staffers with different backgrounds, the team at Braahmam found that homegrown operations and production experts were the most successful at selling. Production and Project Management experts had spent significant amounts of time working with clients already; they understood client needs and company capabilities.  Teaching these team members to become sales-savvy resulted in greater success—and less risk—than hiring sales people from other companies or industries. This KnowledgeFest will feature discussions about the challenges of hiring good sales staff, where to look internally for talent, how to mentor production staff to become effective sales reps, and why solely hiring people with sales backgrounds can be detrimental to business.

Sales and Marketing, KnowledgeFest

Biraj Rath, Braahmam Net Solutions Pvt. Ltd.

Biraj Rath is one of the founding members of Braahmam Net Solutions in India, specializing in helping customer design and delivery of products and services for the Indian market. He works mainly with large multinational customers in education, training, software and telecom. Biraj has been instrumental in growing Braahmam with a global presence. He is an authority on localization of digital learning technologies with emphasis on multimedia. Biraj has delivered papers at Localization World, LISA, British Council Forums, CII and IIT. He has been a judge on the prestigious Brandon-Hall panel to review technically innovative e-learning products.