Planning U.S. Expansion? Make the Culture Work for You
The US is still considered an economic gold mine for growth-oriented translation companies, and many LSPs are understandably attracted to the sales potential they can realize stateside. Knowing how to positively leverage cultural differences in the U.S. gives companies an incredible business edge. This session will describe how European LSPs can grow their customer base inside the U.S. It will address strategic considerations, opportunities to evaluate, and mistakes to avoid. The session will also highlight cultural nuances in the U.S., describe how companies can use these differences to their advantage, and help companies decide if they are ready to expand overseas.