E.g., 04/01/2020
E.g., 04/01/2020

Demographics Affect Your Clients' Localization Strategy: How Can You Help?

Monday, 21 March, 2016 - 14:00

Website and big data analytics will drive clients to better target their audiences, thus leading to new requirements for content adaptation, platform support, and deployment. In this presentation, Dr DePalma will describe CSA Research analysis of age-based behaviors and preferences in a survey of 3,000 people in 10 countries, focus on the opportunities tied to rising Millennial and established Generation-X online populations around the world, and recommend ways that language service providers can help their clients improve their success in marketing and selling to specific targeted populations online.

Corporate Strategy, Short Talk

Don DePalma, CSA Research

Don DePalma has more than 30 years of experience in the fields of technology, language services, and market research. As Common Sense Advisory’s (CSA Research) original founder, he is responsible for launching and developing the preeminent market research firm in the language services sector. As the company's chief strategist, Don serves as an incubator for new ideas and projects that support the organization's vision and growth. He drives strategic decisions affecting the future direction of the research and consulting services. And, he is involved in shaping the strategies of many of the world's largest technology firms and the industry's most influential language services providers via large scale consulting projects. Don holds a PhD in Linguistics from Brown University with specializations in generative grammar, computational linguistics, and the historical phonology of Slavic languages. He also studied at Moscow State University and Moscow Linguistic University in Russia, Univerzita Karlova in the Czech Republic, and ILISA in Costa Rica. As a linguist, Don studied a range of Indo-European languages and has visited 40 countries. www.commonsenseadvisory.com