Innovative Content and Language Solutions: Transforming Digital Ecosystems to Meet Evolving Customer Needs
Customers want digital information to be customized to fit their interests, appear correctly on any device, be translated to their language, and localized per their cultural norms. Enterprises must deliver expertly localized content and an excellent digital experience or risk losing customers. Consequently, it is critical to have a deliberate approach to content globalization and a strategy for transforming end-to-end digital experience. Discuss how market trends and customer preferences are forcing the worlds of content globalization and digital experience to collide. Explore how enterprises can become “Industry 4.0” ready by solving end-to-end content management and globalization challenges, leveraging content intelligence technology, and creating exceptional experiences for every customer interaction.