Globalization Preparedness: The Changing Demand for Language Services and Technology
Technological innovations have placed more communications, connectivity, and computing power in the hands of a broader, more economically diverse global population. With that will come increasing demand for localized products and services that meet the needs and expectations of people speaking hundreds of languages. As companies support these new users, they will have to change core product development and localization practices. This presentation outlines the essential and growing role of language in the user experience for current, new, and yet-to-appear devices. It describes the changing demand for language services and technology and looks at the impact of evolving and revolutionary UX models. Learn what must be done to keep pace with the next wave of globalization demand.