E.g., 04/06/2020
E.g., 04/06/2020

Client SIG Unconference

Wednesday, 14 March, 2018 - 16:00

This session is open to client/buyer-side attendees only. An unconference has no formal structure, no slide presentations, and no set agenda. It is a forum that encourages idea and knowledge sharing. Attendees collectively select topics for discussion in smaller break-out groups. Main talking points and take-aways are then shared with all participants. Bring your biggest challenges and most puzzling questions and engage the group in a lively conversation.

Marcus Danei, SAP SE

At SAP, Marcus Danei is responsible for defining and implementing the strategic direction for translation technology. Marcus has over 16 years’ experience in the software and localization industries, and has worked in a range of areas within SAP, from introducing Arabic as a standard language, through translation production management, defining and maintaining standards for release management and technology, to translation business partner management. As the market leader in enterprise application software, SAP helps companies of all sizes and industries run better. SAP applications and services enable more than 238,000 customers in 188 countries to operate profitably, adapt continuously, and grow sustainably.

Alessandra Binazzi, ASICS Digital

Alessandra joined ASICS Digital as Director of Localization in 2017 with the mandate to build a localization function able to drive and support ASICS ambitious digital transformation. As a consultant, Alessandra developed programs tailored to organizations at all stages of a multilingual strategy. She received a BS in International Business from the University of Massachusetts and an MBA from Northeastern University in Boston.