E.g., 04/01/2020
E.g., 04/01/2020

Unconference: Client/Buyer Special Interest Group

Monday, 27 March, 2017 - 16:00

This session is open to client/buyer-side attendees only. An unconference has no formal structure, no slide presentations and no set agenda. It is a forum that encourages idea and knowledge sharing. Attendees collectively select topics for discussion in smaller break-out groups. Main talking points and take aways are then shared with all participants. Finally, why not continue the conversation beyond the conference? Attendees will have an opportunity to contribute ideas for maintaining the group connections and communication throughout the year. Bring your biggest challenges and most puzzling questions and engage the group in a lively conversation.

Buyer/Client-side Issues,

Alessandra Binazzi, Alessandra Binazzi Consulting

Alessandra Binazzi is a multi-lingual professional with a surprisingly varied experience and one common thread: International markets and customers. Proficient in all major European languages, Alessandra has dedicated her professional life to marketing, selling, supporting and educating customers in all continents. University educated in Boston, MA, she was exposed to global technology companies from the beginning of her career, with particular focus on localization and multilingual digital content.

Alessandra Binazzi Consulting combines Alessandra's background in languages, technology and business to develop localization programs tailored to needs of companies in a growth stage. Alessandra received a BS in International Business from the University of Massachusetts and an MBA from Northeastern University in Boston. She has lived and worked in 10 different countries. 

Marcus Danei, SAP SE

At SAP, Marcus Danei is responsible for defining and implementing the strategic direction for translation technology. Marcus has over 16 years’ experience in the software and localization industries, and has worked in a range of areas within SAP, from introducing Arabic as a standard language, through translation production management, defining and maintaining standards for release management and technology, to translation business partner management. As the market leader in enterprise application software, SAP helps companies of all sizes and industries run better. SAP applications and services enable more than 238,000 customers in 188 countries to operate profitably, adapt continuously, and grow sustainably.