think! Interpreting Keynote: Yes, Let's Change. But You Go First!
Change is seldom easy, especially when it involves multiple stakeholders and even entire organizations. Many entities—from international organizations to language service companies—are watching technological change wreak havoc on traditional service and business models. Change is imperative but few want or even know how to initiate it.
As chief interpreter at a United Nations agency, Ewandro set in motion a radical technological change and managed it long enough to understand the interplay between technology and human behavior. He believes technology has always advanced faster than human behavior and that the key to success in an industry undergoing such profound change—like language services—requires working “backward toward success.”
A case in point: After much reluctance, the market seems finally primed for remote collaboration platforms allowing people to meet anytime, anywhere, in any language. Event planners continue to question the reliability of systems still in their infancy, while interpreters and equipment rental agents fear the new technologies may disrupt their markets to a point of no return.
Yet demand for such disruptive solutions is growing, and clients are ready for the change. The question is: are we?
Join Ewandro as he shares lessons learned from his own experience on how to approach such paradigm shifts, where roles, concepts and even vocabulary need to be reinvented in order to affect change and embrace the future.