E.g., 04/01/2020
E.g., 04/01/2020

See It to Believe It! Leverage Numbers to Convey the Business Impact of Localization

Monday, 27 March, 2017 - 14:00

Let's face it, reporting is at the base of every business decision made in any organization. Executives and senior managers love numbers and are fluent in the language of reporting. A report showing meaningful, relevant and well presented data can make or break the case for multimillion dollar investments, or for adding a head count to your department. 

This session will explore what data to analyze and how to present it to show the business impact of localization. Reports will be considered that support other departments in making informed decisions to affect results in global local markets. Find and suggest new services you can provide to enable growth in specific markets.


Buyer/Client-side Issues, Short Talk

Alessandra Binazzi, Alessandra Binazzi Consulting

Alessandra Binazzi is a multi-lingual professional with a surprisingly varied experience and one common thread: International markets and customers. Proficient in all major European languages, Alessandra has dedicated her professional life to marketing, selling, supporting and educating customers in all continents. University educated in Boston, MA, she was exposed to global technology companies from the beginning of her career, with particular focus on localization and multilingual digital content.

Alessandra Binazzi Consulting combines Alessandra's background in languages, technology and business to develop localization programs tailored to needs of companies in a growth stage. Alessandra received a BS in International Business from the University of Massachusetts and an MBA from Northeastern University in Boston. She has lived and worked in 10 different countries.