E.g., 04/01/2020
E.g., 04/01/2020

Mapping Your Enterprise Globalization Content Strategy

Wednesday, 29 March, 2017 - 09:30

The Globalization team at NetApp has developed, mapped, and embedded a Globalization Content Strategy to get all global enterprise content to market. This strategy encompasses all content types that the Globalization Programs Strategy Office has to author, localize, and publish for the company, regardless of language. Come and learn how the NetApp team accomplishes all this by embracing different methodologies from transcreation to machine translation, and by being inclusive of all different levels of localizers, editors, QA, and other stakeholders. This session will describe several field-tested tips and strategies for organizing your own team and getting the best results possible.


Buyer/Client-side Issues, Short Talk

Alessandra Gobbi, NetApp

Alessandra Gobbi is EMEA Globalization Strategist at NetApp. She supports the company globalization strategies aligning content localization requirements between headquarter and geos for 12 departments, based on NetApp’s GTM strategy. Alessandra has over 20 years of experience in IT and localization, fostered by a solid background in corporate communication.