E.g., 04/01/2020
E.g., 04/01/2020

In-house vs. Outsourced: Leverage the Best of Both Worlds

Monday, 27 March, 2017 - 11:00

With the advent of the Internet of Things, the localization industry has been growing at a fast pace. To keep up with constant product innovation and with more demanding users, companies have decided to focus on their core business, leaving the localization and globalization of their products to LSPs—the localization specialists. 

Although the in-house model may seem outdated and time-consuming, the fully outsourced model is not without problems. In this session, we will discuss the pros and cons of each model, and how to build a successful hybrid operation that leverages the best of both worlds.

RETURN TO SESSION DESCRIPTIONS

Buyer/Client-side Issues, Short Talk

Marcia Fervienza

I specialize in leading multicultural teams to elevate brand perception and support company growth initiatives through the localization of products and marketing material. With 10+ years of experience managing globalization and localization processes throughout all stages of product engineering, I am knowledgeable both at leading in-house teams and at outsourcing. My work is focused on fostering employee engagement to ensure that linguists are also product specialists while building long-term relationships with vendors to ensure scalability and flexibility to operations. Through seamless cross-functional interdepartmental collaboration, I am able to generate process improvements that result in significant efficiencies in short amounts of time. I am fluent in three languages and my living experience in three different countries improves my ability to understand different cultures and backgrounds. My most relevant results are related with transforming inefficient departments and demotivated personnel into productive and engaged workforce that excels the clients' expectations. 

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