E.g., 04/01/2020
E.g., 04/01/2020

From Blockade to Business Partner: Achieving Versatile Enterprise Globalization

Monday, 27 March, 2017 - 14:45

This session will address Spil Games' evolution from being “the localization team”, considered a post-production service group that was brought in at the end of development and always “holding things up,” to the “Globalization Team,” which is now involved as an integral part of the entire game production cycle.The presentation will address this evolution in four parts:  automation, visibility, proven added value, and content strategy. Attendees can expect to learn how the team evolved into a true strategic business partner by getting involved earlier in the development process, managing internal PR, aligning processes with business value and proving the ROI of localization within the company.


Buyer/Client-side Issues, Short Talk

Patricia Doest, Spil Games

Patricia is a global content expert with around 10 years’ experience in the localization industry, both on the vendor and buyer side. She began her localization career as a linguist/reviewer at multiple LSPs, has held positions as a Localization Project Manager, and is currently manager of the Globalization department at Spil Games.

Spil Games is a games publisher and producer, already reaching huge audiences across the web and mobile. In the space of a year, Spil has ramped up its mobile business to over 100m installs. Hollywood and iconic IPs are central to its games strategy. The Globalization department is in charge of all creative gaming content, as well as all global marketing content. This brings specific challenges in the field of globalization, such as using quality scorecards efficiently for creative content, and how to be most cost-efficient without compromising engagement.  

Patricia successfully set up a global content strategy at Spil Games, created visibility for Localization, and has transformed the department from an operational bottleneck into a well-oiled machine. Her mission is to break down barriers between buyers of language services and LSPs, by educating both sides in how to set common KPIs, and communicating in a transparent way. Once a client really understands how an LSP works and the vendor understands what the client needs, a more fruitful partnership can exist.