E.g., 04/01/2020
E.g., 04/01/2020

The 6 Immutable Laws of Selling Language Services

Wednesday, 29 March, 2017 - 09:30

With close to 60 years of combined experience Anne-Marie and Renato will share with the audience the characteristics that they have identified in all the successful deals that they have been involved with. Having trained and managed over 500 people, including sales managers and top sales performers, they have identified the six main elements that are present in a successful translation sales process. This interactive session will include examples and stories that can be applied immediately to your own sales challenges. Whether you are a small, medium, or mega LSP, you will certainly gain valuable insight.


Sales and Marketing Strategies for LSCs, Master Class

Renato Beninatto, Nimdzi Insights LLC

Renato is the CEO of Nimdzi Insights, LLC and has served on the executive teams for some of the industry’s most prominent companies. He develops strategies that drive growth on a global scale. He specializes in making companies successful in global markets and in starting businesses that span across borders. His expertise combines sales, marketing, content strategies with P&L responsibility, having helped companies dramatically increase revenues in short periods of time.

Renato is an Adjunct Professor at the Middlebury Institute of International Studies at Monterey. Currently, he is an Ambassador of Translators without Borders. Renato was the President and Advisor to ELIA (European Language Industry Association) and a former Advisor to TAUS (Translation Automation User Society) and Vice-President of ABRATES (Brazilian Translators Association).

He is a frequent speaker on globalization and localization issues at industry events and universities around the world. He is a native Brazilian living in Seattle, who speaks five languages and has lived in seven countries around the world. Renato is the co-author The General Theory of the Translation Company.