Candidate: Sarah Pokorná-Presch
Retro Digital Ltd
Named one of the top 100 innovators in the UK and Ireland, Sarah Pokorna-Presch is the Managing Director of Retro Digital, and creator of Retro Live (a fusion marketing/localization conference). Sarah started off as a military translator before going on to work as a freelancer. She then went on to hold a number of different sales and marketing roles in LSPs and a translation technology company, before setting up Retro Digital to combine her passions for languages and digital marketing.
Educated in Dublin, on top of studying languages, Sarah has degrees in digital marketing, PR, and law. She's also the founder of the Retro Digital Foundation, a charity that helps young parents access education.
It's funny, when I started in the translation industry 9 years ago, I never would've guessed it'd become something that means so much to me. From my career to life-long friendships (and even my husband!), it's played such a huge role in my professional and personal life that I really want to give something back.
So, why am I so eager to be a part of GALA? Well, the answer is my passion for the language industry, my passion for innovation, and my desire to help the industry unleash it's hidden potential by throwing fresh, new ideas into the mix of things. As an industry we can go so much further if we start looking outside the box.
I may not be from an LSP, but I feel that having a translation buyers opinion on things can only help to strengthen the bonds we have with enterprise localization departments, and help gain new members. But that's just one piece of the puzzle. I come from a translator background and have held almost every possible position within an LSP and a translation technology company, too. I've even worked in comms for another industry association. That's why I know that I'll have your best interests at heart, no matter where you are in the industry.
GALA has so many wonderful ideas and programs that I'd love the opportunity to be a part of. Firstly - the conference. GALA was one of the first ever industry events I went to, and it left such a mark. Fast forward to today, I want to use my event planning experience to really help GALA stay the leading industry event. All we need to do is build on the foundations that have already been laid, combining them with new ideas that'll make GALA stand out. This leads nicely on to my next point - networking. We're all here to grow, which is why I'd love to focus on both new and existing networking opportunities through GALA to help members collaborate as much as possible.
I also want to give back to the community, which is why I want to help the next generation thrive and inspire people that they can do great things in the language industry. Students are our future and I want them to reach their full potential.
And most importantly - as a professional marketer, I want to really push the marketing side of GALA, helping GALA gain extra exposure, and most importantly, helping my fellow members grow by increasing their visibility.
I want to innovate, and open GALA up to new horizons. I may not have 20 years of experience, but I can promise you far too many new ideas, innovation, and the passion to move the industry forward. We can all grow, if we grow together.