E.g., 04/07/2020
E.g., 04/07/2020

Candidate: Jasmin Jelača

Jasmin Jelača
Localization Lead


Candidate Background

For the past 6 years I've been working at Nordeus, an award-winning independent gaming company based in Belgrade, Serbia. I was raised in the multicultural environment of Berlin, becoming a specialist in various languages and cultures was unavoidable for me. I went on to study German literature in Belgrade and teach German and English at a private school. I started freelancing as a translator, then I found my new home at Nordeus.

After a year of invaluable experience gathering, I took over the Localization Team and introduced new processes for Quality Assurance and Testing, and basically built the whole team and workflows from the ground up. My current position is Localization Lead, and I work with different departments such as Marketing, Insights and Customer Relations on making sure Nordeus' players enjoy top-notch Localization quality in every facet of our games.

I'm curious about cultural differences, I love to travel and one of my personal missions is to connect with people from all over the world by delivering content adapted for their respective languages. In my spare time I love to watch sports, I'm a huge Borussia Dortmund fan. I also love to read but never get enough time to do so - who does?

Personal Statement

What I feel GALA lacks is a member who is a leader in the IT industry - Gaming specifically. Not only is it the most lucrative sector, it's arguably the most fun as well. I will make sure to increase the visibility of gaming as a sector, get more game development companies on board and ensure that all of that talent in gaming shares their knowledge and contributes to GALA's mission and strategic framework. I'd kick off a special conference hosted by GALA only about gaming, have more webinars and blogs about this topic, concerning all the complex issues that can be found in the game development process. I've actively been advocating Localization as a discipline within the gaming industry for years and I think it is time for the next step. GALA would give me the tools and opportunity to educate fellow localization managers and specialists to reach a bigger audience.

I'm also a believer in standardization, and the difficulty of having ever-evolving standards throughout the language industry makes me really passionate and anxious to solve all these problems. I believe that there is a lot of potential on social media that could increase GALA's membership, languages are fun and one of the best ways to connect people from all industries all over the world.

Becoming a volunteer board member would impact my career greatly and it would allow me the chance to improve my leadership skills and gain invaluable experience along the way. I'm very young to be in the position that I am in, but I worked tooth and nail to get where I am and I am determined to become an industry leader for Localization, and I'm happy with my progress so far (multiple presentations at conferences, webinars, decision-maker at Nordeus, a lot of recognition from my industry peers, organized meetups between companies). I also look to challenge myself and what better way to do that then to be a part of one of the biggest non-profit localization associations in the world!

Thank you for your consideration.