E.g., 09/29/2020
E.g., 09/29/2020

Blog | Translation and Localization Tips and Trends

Professionals in the localization and translation industry share insights on key processes and opinions about important language trends via GALA's blog. Read a few posts and find ideas to grow your language business and increase your professional development. 

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Localizing Slogans: When Language Translation Gets Tricky

By: Gretchen Sampair, Content Marketing Manager

03 April 2018

A slogan. It seems pretty straightforward. Translating a few words, or even a sentence, shouldn’t be all that complicated, right?
And yet we’ve seen countless examples of when localizing slogans has gone awry—from big global brands—...

The Smartest Investment I’ve Ever Made: Brand Storytelling 

By: Luis Miguel, CEO

27 March 2018

In this installment of the "If I knew then..." blog series, Luis Miguel writes about the importance of differentiation. The lesson: how we discovered who we are and how to express it. The hardest questions I’ve had to answer in...

Three Lessons From a Start-Up that Took Forever to Start

By: Jiri Stejskal, President & CEO

21 February 2018

In this edition of the "If I knew then ..." blog series, Jiri Stejskal shares the most important lessons he learned from managing the start-up he founded in 1997. When I founded CETRA in 1997 I was managing projects, developing business...

Standing Out From the Crowd

By: Gary Muddyman,

06 February 2018

In the sixth issue of the "If I knew then ..." blog series, Gary Muddyman shares his insights from founding Conversis, the company he manages to this day. The lesson learned: identify early what differentiates your company from others...

How Positioning Increased the Value We Create for our Customers

By: Markus Seebauer, Managing Director

25 January 2018

In the fifth installment of our "If I knew then ..." blog series, Markus Seebauer writes about an important insight he gained while managing a company that specializes in technical translations. The lesson learned: positioning is everything...

Imagine: A World with No Barriers to Information

By: Diane Wagner, Ambassador

05 December 2017

By: Diane Wagner and Mia Marzotto, Advocacy Officer at Translators without Borders Imagine: being forced to flee your home...

Becoming More Agile in Old Age!

By: Robert Etches, CIO

30 November 2017

In the fourth installment of our "If I knew then ..." blog series, Robert Etches writes about insights he gained while building language solution software.  The lesson learned: listen to millenials! “Wish I didn’t know now what I...

Size Matters! Exploring the BIG Questions on Change, Innovation, and Success from a Small LSP’s Point of View

By: GALA Team, Information

21 November 2017

In a lively, amusing, and provocative discussion, BeatBabel’s Burckhardt Rueffer and Miguel Sevener explore the ecosystem inhabited by small Language Service Providers in the internet era. Imagine, if you will, an aquatic landscape teeming with sea...

In the Entrepreneurial School of Hard Knocks, Hindsight is 20/20

By: Claudia Mirza, CEO

16 November 2017

Today GALA shares the third installment in the new blog series “If I knew then …” by Claudia Mirza, CEO of Akorbi. The lesson learned: invest in talent and expertise Akorbi, which my husband Azam Mirza and I co-founded in 2003, has...

Highly-Managed Perceived Inactivity (HMPI) Disorder

By: Kåre Lindahl, CEO

09 November 2017

As a community that shares know-how and information, GALA is happy to introduce the second installment in the new blog series “If I knew then …” by Kåre Lindahl...

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