Social Media Isn't Only About Funny Memes
Cairo, Egypt | November 14, 2019: In cooperation with the Egyptian Knowledge Bank (EKB), the faculty of Al-Alsun (Languages), Ain Shams University hosted a day-long workshop entitled "A New Direction in Research Dissemination: Increased Attendance and Impact" by Dr. Caryn Anderson.
This interactive workshop helps the participants know how they can use social media platforms effectively to increase their academic impact and visibility. The skills addressed include identifying the social networks relevant to the participant areas of research and the audience they want to reach out to in order to build and sustain their readership.
In addition to traditional academic publication methods, the session also introduced other informal communication tools that might help increase the researcher’s visibility in their academic circle. These include writing posts in relevant industry blogs, sharing conference slides on websites like Google Slides or SlideShare, uploading webinars or conference presentations on video hosting websites such as YouTube and Vimeo, and creating own website.
Dr. Anderson also gave a live demonstration of how to use the Directory of Open Access Journals (DOAJ), especially in humanities and linguistic applications such as translation.
Twitter tops the list of social media tools that are used for academic dissemination in the west, said Dr. Anderson. ResearchGate, Academia.edu, Mendeley and LinkedIn are examples of other websites that can be used to attract and build professional networks with fellow researchers who may be interested in your work.
Following or creating a Google Alert about the academic activities of experts in your field is another helpful advice Dr. Anderson shared. Subscribing for email discussion lists and organizational newsletters may also give you useful insights about the latest industry trends and market demands.
Dr. Anderson concluded the session with methods to measure how successful your efforts are in gaining and maintaining academic presence and visibility. This includes measuring the number of citations, downloads, and views your research has gotten, also known as the impact factor (See Scopus Journal Analyzer and Google Scholar Metrics).
When you create new contacts, gain more followers, or get invited to participate in collaboration activities, then you are on the right track too, even if you have not published anything yet. You can also measure web references with tools like Altmetric, PlumX, Kudos and Impact Story.
The workshop was held under the auspices of Prof. Dr. Mahmoud El-Metini, President of Ain Shams University, Prof. Dr. Abdul Nasser Sengab Vice President for Graduate Studies and Research, Prof. Dr. Salwa Rashad Dean of the Faculty of Al-Alsun, and the supervision of Prof. Dr. Ashraf Attia, Vice Dean for Graduate Studies and Research in the faculty.