E.g., 03/30/2020
E.g., 03/30/2020

Localising Breakfast

By: Richard Renda, International Marketing Manager - Jonckers Translation & Engineering

19 December 2017

One opinion that is shared worldwide by parents and cliché fans alike, is that 'breakfast is the most important meal of the day'. Getting a morning food fix sets us up for the daily grind and ensures we are fuelled for what the day has to throw at us. Being in the localisation industry however, can throw up some interesting morning menus and on our travels we encounter some truly fascinating breakfast options. Being that we practice what we preach at Jonckers, localising breakfast only seems to be the right thing to do. Here's a few examples from our global offices, what would you choose?

United Kingdom

Being a mostly health conscious bunch in our UK office, breakfast usually consists of a low fat cereal or some yoghurt and fresh fruit. But let's be honest, this isn't tradition; this is a lifestyle choice and luckily for us I did mention the UK office as MOSTLY being health conscious. The breakfast of choice for many a Mancunian commuter (including our Global Marketing Manager) consists of a fresh 'barm cake' (bread bun) sandwich, usually consisting of sausage and / or bacon with the option of topping up the calories with a fried egg! No breakfast sandwich is complete without sauce; however, there is an age-old debate which has raged for generations as to which is best - tomato (commonly known as Red Sauce) or its fruity counterpart (with a less fruity name) Brown Sauce! Either one you choose, this traditional English 'brekkie' sandwich is sure to fill you up until lunchtime, if not send you into an early morning food coma.

English Localizing Breakfast


Although traditional breakfasts vary from region to region in this vast country, some modern classics remain a staple for people on the go in China. 'You Tiao' are fried dough sticks, usually served with a warm soy milk or rice congee accompaniment. Similar to traditional churros, these doughnut style treats are a quick fix snack for busy professionals and school children alike.

China Localizing Breakfast


Japan really takes breakfast seriously! When we say breakfast is a source of sustenance for the day, the Japanese take it to the next level. Traditional breakfasts in Japan look more like a lunch or evening meal to the Western world, with options including miso soup, steamed rice, pickled vegetables and fish. This is a serious meal for a country that takes work even more seriously. The long hours and intense workloads of Japanese city folk don't allow for long lunch breaks, so a hearty breakfast is much needed to fuel the tank of our Japanese counterparts. One traditional favourite is 'tamagoyaki' which is essentially a Japanese omelette. It is a layered egg roll prepared into bite size portions, which can be served with either a sugar sprinkle for those with a sweet tooth, or a more conventional soy sauce.

Japanese Localizing Breakfast

United States

In a country that is so vastly different from state to state, it appears that a nationwide favourite is a mainstay in diners and cafes across the states, served up by 'moms' from the east to west coast: a sweet and savoury mash up of pancakes / waffles and bacon. The egg, potato and hash brown accompaniments to these two stateside favourites are merely backing dancers to the two lead stars. Whether you choose the doughy goodness of a thicker, more fluffy pancake (far removed from its European counterpart), or the crispy outer of the batter based grid, each dimple an individual recess primed and ready to be filled with the nation's condiment of choice, maple syrup. Top these sweet mountains with salty, crisp bacon and you have an All American favourite.

US Localizing Breakfast


In a country where food is fuel as a necessity to fight against the elements, it's no wonder the Slovaks have adopted a protein based breakfast to kick-start their day. Thick cut bread, ham, and traditional sheep milk cheese (sometimes served with chopped / pickled onion) for starters with hot tea or coffee. The Slovaks have adopted a more central European breakfast routine over the past 20 years, however they more than make up for any short fall in calorie intake by lunchtime with local dishes including 'Halusky' (Slovak gnocchi with melted sheep cheese and bacon) and Slovak Nut Roll (a sweet nut and pastry dessert which was traditionally served during the holidays - but goes great with a coffee!). We could continue our culinary journey further, but if you've persevered with this post until this point, you'll be pretty hungry by now. Now you have read our foodie facts, keep our suggestions in mind and if you ever visit any of these countries or come to see us at our offices, give them a go. Happy eating everyone!

image credits : cookingwithdog.com, goodtoknow.media.ipcdigital.co.uk, finedininglovers.cdn.crosscast-system.com

Richard Renda

Since 1994, JONCKERS has been a leading force in localization technologies, supporting top international brands in releasing their products and services into global markets. From translation and localization to staffing and consulting, JONCKERS offers a full range of services and tools to support your business on a worldwide stage. JONCKERS provides a scalable, experienced network of professionals, proven processes and innovative technology to provide high quality services at a competitive price to companies in a wide variety of industries.