E.g., 11/13/2019
E.g., 11/13/2019

5 Questions, 5 Definitions for the Localization Industry in 500 Words or Less (Second Edition)

By: Maria Gabriela Morales, Director - Rosario Traducciones y Servicios S.A.

24 January 2017

Rosario Traducciones y Servicios S.A. invited Industry Associations, Companies and Translator Boards to take part in this short survey. The goal was to portray and explore main players, features, changes and challenges of the localization industry worldwide, in their own words. We suggested answering these 5 questions with 500 words or less.

Back by popular demand, here is the second edition of our survey. You can read the first edition here. This time it seems that the general consensus regarding change focuses on the cloud. Nevertheless, even though we operate and depend on technology, we all agree that people and people skills are what make us succeed.

Enjoy the reading and take advantage of this opportunity to learn more about your fellow industry members. We certainly did.

 


Klaus Fleischmann, Kaleidoscope GmbH

1. Who are you? Answer in a sentence plus 5 words that best describe you.

I am a Localization Professional, therefore I am: Multilingual, innovative, extroverted, stress-resistant and fun.

2. What do you do? Answer with a description plus 5 features and/or services that best identify you.

I help the world communicate to promote business, growth on all levels and world peace.

3. In your opinion, which were the most important changes in the industry in the past 5 years?

What changes? I think we were not up for disruption yet. And maybe we won´t be because we are already so far ahead of many other industries.

4. In your opinion, which would be the main challenges for the next 5 years?

Staying so far ahead of all other industries ;-)

5. Name 5 elements needed to run a localization company.

The right people (employees, vendors, and clients), technology and random luck (also called seized opportunities)

BONUS: Which are your plans to rule the world?

No thank you. We elect our leaders to do that.... Hmm, at least I thought we did. Wait a minute, maybe I SHOULD have a plan to rule the world...

 


Max Troshin, AUM Translation Services

1. Who are you? Answer in a sentence plus 5 words that best describe you.

We are one of the top LSPs on the Russian market. Adaptable. Agile. Customer-driven. Quality-focused. Successful.

2. What do you do? Answer with a description plus 5 features and/or services that best identify you.

We help our clients reach new markets. Our services: TEP, transcreation, software localization, video & audio translation.

3. In your opinion, which were the most important changes in the industry in the past 5 years?

Cloud CATs.

4. In your opinion, which would be the main challenges for the next 5 years?

To develop MT in terms of quality for inflecting languages

5. Name 5 elements needed to run a localization company.

Be open to the new technologies. Be consistent in your decisions. Value people you are working with. Adapt your business to the new challenges. Provide high-level quality.

 


Andrew Lawless, Team Lawless

1. Who are you? Answer in a sentence plus 5 words that best describe you.

Bestselling author, speaker, trainer, consultant with a German accent, Irish last name and US passport

2. What do you do? Answer with a description plus 5 features and/or services that best identify you.

Making good localization people better: training, inspiration, consulting

3. In your opinion, which were the most important changes in the industry in the past 5 years?

Cloud computing

4. In your opinion, which would be the main challenges for the next 5 years?

Cloud computing

5. Name 5 elements needed to run a localization company.

A computer, the cloud, sales, project management, will power

BONUS: Which are your plans to rule the world?

Challenge the college degree

 


Sharon Tabraham - ST Communications

1. Who are you? Answer in a sentence plus 5 words that best describe you.

Founder/Owner of ST Communications. Enthusiastic, Entrepreneur, Passionate, Hardworking, Mother :)

2. What do you do? Answer with a description plus 5 features and/or services that best identify you.

Everything! I make sure I know how to do everything in our company from Project Management, Sales, Administration, Networking and making an awesome cup of coffee!

3. In your opinion, which were the most important changes in the industry in the past 5 years?

The agile movement, machine translation, automation, the cloud.

4. In your opinion, which would be the main challenges for the next 5 years?

Machine Translation, Automation, Keeping up with trends and changes, aggressive pricing.

5. Name 5 elements needed to run a localization company.

Endless patience, determination, keeping up with trends and tools, a sense of humor and a love for the industry!

BONUS: Which are your plans to rule the world?

Run for presidency.... Not!

 


Karina Sanguinetti & Ignacio Luque – Patagonia Translations

1. Who are you? Answer in a sentence plus 5 words that best describe you.
Patagonia Translations is a small quality driven, dedicated, family-owned business which has been providing into-Spanish translation and subtitling services since 2003.

Reliable, scalable, committed, focused, passionate.

2. What do you do? Answer with a description plus 5 features and/or services that best identify you.

We inspire our people to be the best they can be, help our clients face up to their challenges, and nurture a winning network of customers and vendors.
Translation, editing, subtitling, quality customer service, Quality Assurance.

3. In your opinion, which were the most important changes in the industry in the past 5 years?

Machine Translation. Localization workflow through automated client portals

4. In your opinion, which would be the main challenges for the next 5 years?

Machine translation. Growing depersonalization of client-vendor relationships

5 Name 5 elements needed to run a localization company.

  • A solid business structure
  • A well-trained team of linguists
  • A committed PMing team
  • Quality Assurance processes
  • A drive to excel at what you do!

BONUS: Which are your plans to rule the world?

Didn't we rule it already? Please, double check! We should be right at the top, below "Top galaxy leaders in En>Es localization, Earth Chapter".

Maria Gabriela Morales

María Gabriela Morales is the founder of Rosario Traducciones y Servicios, an innovative translation and localization company based in Rosario, Argentina, specializing in Latin American languages (Spanish and Brazilian Portuguese). In 1995, Gabriela opened the office of Lazoski, Beninatto & Associados — the first translation company in the region. After that, she managed the South American Spanish operations of LMI and Berlitz in Argentina and Chile. She has a degree in both English into Spanish and French into Spanish translation.

Gabriela served on the GALA Board from 2008 to 2009. She is also a founding member of Translated in Argentina, a non-profit association for the localization industry in Argentina.

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