E.g., 08/23/2019
E.g., 08/23/2019

Blog | Translation and Localization Tips and Trends

Professionals in the localization and translation industry share insights on key processes and opinions about important language trends via GALA's blog. Read a few posts and find ideas to grow your language business and increase your professional development. 

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Can a Translator Be a Great Transcreator? All You Need to Know

By: Sean Hopwood,

20 August 2019

Transcreation is a convenient marketing strategy especially for those who speak multiple languages. It’s an advantageous tool for marketers seeking to penetrate new markets where customers speak different languages.

What is Transcreation?

...

Is Emoji Becoming a Global Language?

By: Rebecca Twose, Marketing Executive

08 August 2019

The word Emoji comes from the Japanese “e” (picture) and “moji” (character). The world’s first Emoji was created in 1999 by Shigetaka Kurita, who took his inspiration from...

The Future of Translation Is Automation

By: Rikkert Engels, CEO

24 July 2019

Localization is undergoing a massive change. Many technological inventions like Neural Machine Translation (NMT) are discussed at length, but the biggest change is more subtle and has an even bigger impact. Let me explain: One of the favorite...

Which Languages Should I Localize My Game Into?

By: Tatyana Veryasova, Marketing Manager

18 July 2019

Sooner or later, many game developers begin to think about localization. Often, publishing a game in different countries is simply a matter of placing a few checkmarks before putting it in the store. But will users want to download a game in a...

The Gaming Industry: A Growing Opportunity for LSPs

By: Sean Hopwood,

09 July 2019

The gaming industry may refer to the computer and video games market, but it usually means the industry of betting and games of chance, both online and offline. It refers to the rapidly growing global market projected to...

Google Translate vs Professional Translation

By: Rebecca Twose, Marketing Executive

02 July 2019

If you’ve got some content you want translating you have two options – use Google Translate or get the content translated professionally. Both choices do have their benefits, but deciding on which one to use all comes down to what the purpose of the...

GALA Amsterdam Networking Event

By: Cristiana Luppi, Production Manager

30 May 2019

It was just after GALA Munich that we were encouraged by a former Board member to host a GALA regional networking event in Amsterdam: this city would be perfect to gather people interested in localization to spend a fun evening together.

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5 Things We Do to Improve Mental Well-being at Language Insight

By: Rebecca Twose, Marketing Assistant

23 May 2019

Last week was Mental Health Awareness Week 2019, and we recognise the responsibility that businesses have in making sure their employees have a healthy work-life balance. According to the mental health charity ...

A Path to Greater Value: GALA Dues Increase

By: Allison Ferch, Executive Director

22 May 2019

As all of you know, it’s necessary from time to time to adjust for rising costs, to make new investments in technology and staffing, and to focus on growing your capacity to better serve your clients. That’s precisely where we find ourselves today,...

Using “What If?” As A Language Industry Tool 

By: Jim Compton, Manager of Technology Parternships

16 May 2019

At GALA 2019 Munich I had the privilege of hosting a panel (game show?) session called “What If? The Humans and Technology Edition.” I assembled a super-hero team of four interesting, diverse (and dare I say opinionated) folks from the language...

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