GALA is pleased to share its new "How We Did It" series. In the first installment, learn how specialization can be a strategic response to a volatile marketplace and dwindling client-base. We examine the case study of GALA member Haymillian, an entertainment-focused media localization agency that pivoted boldly to re-focus and re-brand.
In a recent conversation with Haymillian’s managing director Aida Martirosyan, we discovered the key elements to their successful transformation.
Stacey Brown of MindLink Resources examines the top 10 qualities of a quality assurance (QA) tester and discusses how to bring out these traits in current QA staff as well as how to watch for these soft skills when screening new candidates. When localizing products, the QA step is essential in confirming the translation and making sure the product was successfully prepared for the target market. Managers trust the QA staff to catch translation and engineering errors and ensure product readiness to avoid quality issues caught by the end customer.
In the wake of negative media commentaries about the Spanish‐language website for the Affordable Care Act (www.CuidadoDeSalud.gov), GALA was asked to review the site and provide preliminary feedback on its linguistic quality. We created a Linguistic Quality Assurance (LQA) methodology to collect thoughtful comments and insights from our community of language professionals. The LQA was carried out as a crowdsourced initiative using a simplified survey methodology appropriate to this request.
Selling your language business can be a complicated and emotionally charged experience. But the right preparations can make the process much smoother for all parties. In this presentation, Michael Klinger of Anzu Global discusses the selling process step-by-step, carefully explaining how to prepare for this important business challenge. The goal of the webinar is to provide clarity on the nuances associated with mergers and acquisitions. Participants will leave this session better prepared to consider the possibility of marketing and selling their business.
This session presents a strategic planning framework for both established and start-up language companies. Many small to medium-size businesses operate in a reactive, tactical mode. This session shows LSPs—regardless of their size or where they are in their growth trajectory—how to transition into the modality of running their business in a strategic, proactive manner. The session guides participants through the process of creating useful key performance indicators (KPIs) and demonstrates how effective strategic planning is key to growing their businesses.