No matter where you fit in the language industry, it all comes down to sales, doesn't it? MSEO is a brilliant way of getting leads (provided you're doing it right), but how do you convert them into sales? Well, inbound marketing is your answer! We'll be teaching you how to market your brand both at home and abroad, and get people queuing up to work with you. It's time to say goodbye to spammy emails and chasing leads - we'll show you how us professional marketers do things so you can grow the modern way.
In this webinar we will cover several related subtopics about the Balkan region, like foreign companies investing in and moving to Bulgaria, characteristics of the region, differences and similarities between the different Balkan countries, as well as the past and current economic situation. We will also discuss how all of these factors affect translators working in this geographical area.
In the second half of 2017 news broke that DeepL, a Machine Translation system built by a small German company, was able to beat Google and other known systems in terms of translation quality (see, e.g., this article in TechCrunch).