E.g., 12/08/2019
E.g., 12/08/2019

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GALA is pleased to share its new "How We Did It" series. In the first installment, learn how specialization can be a strategic response to a volatile marketplace and dwindling client-base. We examine the case study of GALA member Haymillian, an entertainment-focused media localization agency that pivoted boldly to re-focus and re-brand.

In a recent conversation with Haymillian’s managing director Aida Martirosyan, we discovered the key elements to their successful transformation. 

 

Free for GALA Members
$60.00 for Non-Members

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Stacey Brown of MindLink Resources examines the top 10 qualities of a quality assurance (QA) tester and discusses how to bring out these traits in current QA staff as well as how to watch for these soft skills when screening new candidates. When localizing products, the QA step is essential in confirming the translation and making sure the product was successfully prepared for the target market. Managers trust the QA staff to catch translation and engineering errors and ensure product readiness to avoid quality issues caught by the end customer.

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In the wake of negative media commentaries about the Spanish‐language website for the Affordable Care Act (www.CuidadoDeSalud.gov), GALA was asked to review the site and provide preliminary feedback on its linguistic quality. We created a Linguistic Quality Assurance (LQA) methodology to collect thoughtful comments and insights from our community of language professionals. The LQA was carried out as a crowdsourced initiative using a simplified survey methodology appropriate to this request.

Free for GALA Members
$60.00 for Non-Members

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Selling your language business can be a complicated and emotionally charged experience. But the right preparations can make the process much smoother for all parties. In this presentation, Michael Klinger of Anzu Global discusses the selling process step-by-step, carefully explaining how to prepare for this important business challenge. The goal of the webinar is to provide clarity on the nuances associated with mergers and acquisitions. Participants will leave this session better prepared to consider the possibility of marketing and selling their business. 

Free for GALA Members
$60.00 for Non-Members

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This session presents a strategic planning framework for both established and start-up language companies. Many small to medium-size businesses operate in a reactive, tactical mode. This session shows LSPs—regardless of their size or where they are in their growth trajectory—how to transition into the modality of running their business in a strategic, proactive manner. The session guides participants through the process of creating useful key performance indicators (KPIs) and demonstrates how effective strategic planning is key to growing their businesses.

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Enterprises in the Silicon Valley and other hot “incubator areas” compete fiercely for positioning, revenue, and being first to market. But penetrating global markets doesn’t happen overnight. The machinery needed to launch and sustain global growth includes executive commitment, site investment, strong HR policies, legal compliance, partnerships, joint ventures, and more. The one team that has a part in all of this is the globalization team.

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Demand for language services is booming and the global growth in demand for instant access to interpreting is an important part of this expansion. Remote platforms are proliferating as new technologies make connecting people as “easy” as making a phone call or connecting to the Internet. However, for language service companies, building the infrastructure + human capital to make a profit providing remote interpreting is another thing altogether.

Free for GALA Members
Free for Non-Members

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Many companies have localization requirements beyond the capacity of their internal teams, which often consist of just a single person. These lonely localizers are tasked with enormous responsibilities and have little to no budget for additional headcount or for keeping up with best-practices and industry trends. What they may not realize is that their partner LSPs can offer so much, like technical expertise, terminology, strategy, and a lot of experience gained from all the work they do with a multitude of clients.

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The webinar presents the results of the research that proves the vast gap between what translation students are taught at universities and what they will actually need in their professional life as translators. The presenters conducted a survey of two main translation industry stakeholders: Academia and Translation Companies.

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Deep learning based on neural networks is claimed to be a technology that will finally bring real intelligence to machine translation and will break the quality barrier for which machine translation has been criticized for decades.

In this webinar, Maxim Khalilov demonstrates the potential of deep learning as it applies to machine translation (MT) by describing the combined MT-deep learning system in simple terms and contrasting it with state-of-the-art statistical MT systems. He also shares some real-life examples on how exactly deep learning is breaking the quality barrier.

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