2020-2021 Board Candidate: Tetyana Struk
Tetyana Struk is a founder and CEO of Linguistic Centre® Translation and Localization Company (Lviv, Ukraine), a lecturer and a translation technology consultant for academia, an author of books on translation, and an advocate for professional growth in the translation and localization industry.
A pioneer of Ukrainian localization, Tetyana brought change to the Ukrainian academic landscape by introducing the first Localization and Translation Technologies programs in 2006, and she continues making transformational changes in academic training of translators to this day.
She is a regular speaker at various international and local conferences.
Tetyana is the author and co-author of the Everything is Ahead and The Translator’s Patchwork Quilt projects, and is an organizer of conferences and numerous online events aimed at promoting and developing the profession.
Member of the American Translators' Association, the Globalization and Localization Association (GALA) and the European Language Industry Association (ELIA), National coordinator for Elia Exchange.
Author of university course books Introduction to Industry-Specific Translation and a book of interviews with Ukrainian translators entitled Everything is Ahead: Listen to Our Success Story Today. Tell Your Success Story Tomorrow. Co-author of the Translator’s Patchwork collection of translators' stories.
I came to this industry to connect people. Despite the development of the technologies and automation, I believe that we need to focus on humans. Here lives the main drive of development and changes.
Dozens and dozens of successful initiatives aimed at the creating professional communities and showing the value of each person equipped me with experience and knowledge to engage new members by expanding GALA activities.
As a member of the GALA Board of Directors in 2020–2021 I am going to focus on the three main aspects.
- Engaging young members into the GALA community. We cannot attract new generation using the old approaches. To engage new member, especially youth, and to encourage them to choose localization industry as their career, we need to use reasons and techniques that are appealing to them. We need to add emotions and understanding of their values, providing the true involvement into the industry.
- Strengthening the Member’s branding. Brand distinguishes a member from others and makes it easily recognizable. The strength of the advanced brand is that people will choose reputable brand over person/company with the same quality. By creating, developing and promoting member’s brand we shall achieve increasing: - quality of our members in the competitive area, - recognition of our community and association, - level of trust to GALA.
- Bringing a community outside: contests, conferences, talks. The more external communications we provide and social media programs introduce, the more potential members we attract and stronger community we make.
Becoming a member of the GALA Board of Directors would allow me to implement my organizational and leadership skills, to develop networking events and to increase media attention to our community, to open GALA up to new horizons and to strengthen its brand.