Press release
February 14, 2006
California State University, Chico Offers Localization Certification Program
California State University, Chico
Chico, California, USA - California State University, Chico
College of Business, in partnership with the Globalization and
Localization Association (GALA), The Localization Institute, and Austin
Community College, is now offering a Localization Certification Program
for students and professionals.
Localization is an emerging,
multi-discipline field that focuses how organizations develop
linguistically and culturally appropriate Web sites, software, marketing
strategies and messages for a diverse global audience. Professionals
charged with international marketing, translation, localization and other
business functions must now possess a blend of industry-specific
knowledge, technical e-business skills, language translation management
experience, and a cultural understanding of the people and markets they
serve.
The CSU, Chico Localization Certification Program addresses
this need through the delivery of online and on-site instruction.
Participants will start the program by accessing 45 hours of asynchronous
online instruction which will provide an understanding of localization
concepts related to conducting international business. The online
instruction will be available starting April 5, 2006, and students will be
able to cover the material at their own pace. Multilingual Computing, the
leading publisher in the field, is supporting the development of the
online content.
The second component of the Localization
Certification Program is a three-day Summer Workshop, June 20-22, 2006, on
the Chico State campus. The Summer Workshop features 24 hours of on-site
instruction, discussions hosted by industry leaders, and an intensive,
hands-on lab experience.
In addition to providing training in the
field of localization, the certification program will also emphasize and
include international e-business concepts and Web marketing.
International
executives, project managers, business executives, product marketing
managers, Web developers, user interface designers, entrepreneurs,
translators, linguists, interpreters, technical writers, documentation
managers, government officials, and small business owners interested in
expanding into an international market would benefit from the CSU, Chico
Localization Certification Program and are encouraged to attend.
“We
have partnered with many significant contributors to the field to
establish the program, and we look forward in providing an educational
solution for those who sell and market products globally. As the country,
and this region, attempts to expand its exports, this education becomes
essential business knowledge,” commented Nitish Singh, CSU, Chico
associate professor, director of the College of Business Localization
Program, and author of The Culturally Customized Web Site.
Individuals
who successfully complete the Localization Certification Program will
receive a “triple” certification from California State University, Chico,
the Globalization and Localization Association (GALA), and The
Localization Institute and a special topic certification from Austin
Community College. Academic credit is also available for degree-seeking
individuals for an additional fee.
Enrollment is now open for the
Localization Certification Program. Registration fee is $895 for those who
enroll on or before April 5, 2006. To enroll, please visit http://www.csuchico.edu/localize
or call CSU, Chico Continuing Education, 530-898-6105.
Media
contact:
Joe Picard
California State University, Chico
Center
for Regional and Continuing Education
530-898-6105
jpicard@csuchico.edu
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