Sponsored Presentation: Engaging the U.S. Latino Market: Digital Strategies, Ethnic Plurality, and Enormous Potential
16 May 11:00 EDT (17:00 CEST)
Did you know that if the Hispanic market in the United States were a standalone country, it would rank among the top 20 economies in the world? Join Nataly Kelly, VP of Market Development at Smartling Inc., for this webinar that will look at the challenges of addressing this critical and fast-growing market.
U.S. Latinos have amassed an estimated $1.2 trillion in purchasing power, yet many businesses struggle to address this critical and fast-growing market, and the challenge is becoming more complex. As the Latino market expands, it is increasingly characterized by a diversity of nationalities and ethnicities. Technology use, media preferences, and product consumption among this segment do not mirror the broader market trends, which means that marketers cannot always apply the same techniques they use for other groups. Language preferences and culturally relevant content also play important roles.
Attend this webinar to learn:
About the presenter
- Why the Latino market is essential for your company, not only today, but to ensure success in the future
- Which characteristics place this market at the intersection of media, technology and language, in a perfect position for digital engagement strategies
- How some of the leading brands are adapting their content, marketing campaigns and product offerings for Hispanic customers
Nataly Kelly brings nearly two decades of translation industry experience to Smartling, most recently as Chief Research Officer at industry research firm Common Sense Advisory. Previously, she held positions at AT&T Language Line and NetworkOmni (acquired by Language Line), where she oversaw product development. A veteran translator and certified court interpreter for Spanish, she has formally studied seven languages, and is currently learning Irish.
A former Fulbright scholar in sociolinguistics, Nataly lives in the Boston area with her husband. When she isn’t working, you’ll usually find her translating Ecuadorian poetry, writing books, and exploring the world (36 countries and counting!).
This free webinar is being sponsored by Smartling.
REGISTER for this webinar