tcworld India 2012 – Unveiling Future Trends in Content
Sudheen Mookola Lakshman, Crystal Hues Limited
Sudheen describes his impression of tcworld India 2012. The conference took place in Bangalore from 23-24 February 2012.
tcworld India 2012 organized by Technical Writers of India (TWIN) in partnership with tekom in Bangalore, the Silicon Valley of India, saw a larger than expected participation of more 600 professionals in content, technical writing and related technologies. The speakers, many of them popular international speakers and professional experts, had the audience captivated by their experiences shared through engaging presentations and insights. The audience was so large and eager that, at times, the organizers had a tough time arranging seating for each session.
Venue and the crowd
The participants included many leading names in content management and related technologies including Adobe, Cisco, SAP, Oracle, etc, along with leading companies like Siemens, Yahoo, etc.
The conference took place at Vivanta by Taj, more popularly known as Taj Residency, one of the premier Hotels in Bangalore. The networking buffet lunch, organized in the open-air elevated lawns overlooking the swimming pool, provided a refreshing opportunity to interact with fellow participants. In between sessions, the large crowd was provided with additional opportunities to network with their colleagues as well as enjoy the tea provided.
Presenters and the Exhibitors
The sessions were varied and interesting, including one on cloud computing presented by Gururaj from Oracle. Gururaj shared his knowledge of open source technologies as well as new technologies, like an opensource project for Enterprise Applications with Flex and Java, including one soon to be launched by SAP. Gururaj gave specifics on how content is becoming more cloud-based and how the volume of content is shrinking through innovative use of visuals and optimization of available content.
Another, titled “Mobile Content Strategy and Implementation”, was presented by Eishita Grover, in charge of driving content strategies and implementation at Cisco. Eishita’s presentation emphasized the development of content strategy and the importance of user analysis as a prerequisite to any content writing. The audiences were asked to form groups and develop content strategy on a topic of their choice, allowing for immediate understanding of the concept and real-time interaction on the proof of concept.
Simon Bates from Scriptorium Publishing Services gave an interesting presentation titled “Transition to XML”, sharing valuable insights gained during his 30 years of experience in the technical communications industry.
It was apparent that the participants had a tough time deciding which presentations to attend, as in order to avoid missing any, many could be seen moving from one presentation to the other and then back.
Sudheen ML, is the President of Crystal Hues Limited, one of the largest multilingual localization service providers in India and has been a GALA member from the formative years. Crystal Hues has more than 20 years of experience in Localization and translation industry and early adopters of technology in translation. Please visit www.crystalhues.com for more information on this GALA member company.