GALA Webinar: A Fresh Look: Why second hand words could be worth more than gold!


15 September 11:00 EDT (17:00 CEST)


Are your content producers constantly reinventing the wheel? Do they use new words to describe the same things? We all know the value of running new translation projects through an existing translation memory (TM), but how much time do we actually spend on optimizing our language assets? What would the process be like if we could push the contents of the TM upstream to the content developers? If you are responsible for demonstrating bottom line savings in translation, you will want to join Val Swisher (Content Rules) and Kare Lindahl (Venga) for this webinar offering a fresh look at language asset optimization.


We all know the value of running new translation projects through an existing translation memory (TM), but how much time do we actually spend on optimizing our language assets.

This webinar will focus in on the most important language assets and discuss the ROI of managing and cleaning them regularly. We will cover the good and bad ways of consolidating and managing your TMs and term bases, the expected shelf-life, how you can clean and optimize, both manual and automated. And finally what are some of the steps you can take to get started in optimizing their TMs. Val and Kåre are lively presenters with business savvy and a wealth of experience on this topic.

About the presenters

Val Swisher founded Content Rules in 1994 when she realized that even the largest companies often do not have the technology, people, and expertise to create content that is ready for the global marketplace. Under her leadership the company has grown to encompass 20 full-time employees, 200+ customers, and an extensive network of over 2,000 consultants. Content Rules is an authorized reseller of Acrolinx IQ and is the only company to offer ContentRules IQ, the SaaS version of Acrolinx IQ in the cloud.

Val is a past member of the Society for Technical Communication and the Localization Industry Standards Association, and a frequent speaker on how to create, standardize, and get your content ready for the demands of the global market place Before Content Rules, Val held management positions in technical documentation and training at SynOptics and 3Com.

Kåre Lindahl has over 20 years' globalization experience working in the ERP/SaaS industry. He has served in executive roles within global information content development and globalization for such companies as Venga, Oracle, PeopleSoft, JD Edwards, and Hogia, which gives him a unique perspective from from both the client and vendor side. Based on his work in globalizing the information content development chain and localization of ERP and SaaS offerings, he has extensive first-hand experience working with requirements from most countries around the globe. Kåre grew up in Sweden and lived in the UK for 10 years before relocating to the US in 1995 to join Oracle’s applications division.


GALA webinars are free for GALA members to attend. ALC members may attend for $30. The registration fee for non-member companies is $129. (These fees will be waived and applied toward GALA membership if your company joins GALA within one month of the webinar.)




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