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| Evolving Localization and its Brand Extension |
| Leon Z. Lee |
| "Frog at the bottom of a well" is an old Asian proverb which states that a frog at the bottom of a well steadfastly believes heaven is only the size of a small circle. Only when one climbs out of the well can heaven's true vastness and magnitude be comprehended. Ageless as this proverb may be, it is also an appropriate description of the current commoditization challenge within the localization industry. More. |
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| Customer Elements within Glocalization |
| Leon Z. Lee |
| Despite international initiatives on global branding, advertisement campaigns, and product features, the linchpin that transforms a "call to action" into resulting customer purchases is an understanding of the Customer Elements: the combined discipline encompassing online site usability, focus groups, controlled surveys, market metrics, etc. More. |
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| GALA Members Respond to the Evolving Industry |
| Some observers see an evolution taking place in the localization industy. The trend is toward a convergence of sorts of intersecting areas such as localization technology, global marketing and branding, international relations, and knowledge sharing. Members share their thoughts on this evolution. More. |
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| Thought Leaders |
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| A Call to Action for Bloggers: GALA on Technology |
| Craig Myers, Alchemy Software Development |
| During the October 25th GALA Annual Meeting, the Technology Committee formalized its Call to Action for members and the general public to participate in a Blog (Web Log) hosted on the GALA website. This Blog is envisioned as a non-biased open forum for discussion of the technological resources, new developments, and on-going challenges we are faced with in our industry. The Blog will be moderated with a view to keep topics focused on relevant technology issues. More. |
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| Business Confidence Survey for Language Industry Providers |
| Donald A. DePalma, Ph.D., Common Sense Advisory, Inc. |
| Don DePalma provides an overview of the past six quarters of gathering data on industry marketplace trends and encourages participation in Common Sense Advisory, Inc.'s future Global Business Confidence Surveys. More. |
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| Message from the Board |
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| Message From the Board Q4 2005 |
| Hans Fenstermacher, GALA Board Chair |
| As I write my message to you for this issue of GALAxy, I realize that this is the last time I will be able to address you as Chairman of GALA. Many thoughts go through my mind at this time, but mainly they are thoughts of optimism and enthusiasm. My colleagues and I founded GALA in 2002 with that same spirit of optimism and enthusiasm to develop and grow our association into a leading force in the industry. I hope you agree that we -- all of us -- are succeeding in that effort! More. |
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| Community |
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| Call for Participants in Vendor Metrics |
| The call: Would you be willing to share detailed information about your company? The information you provide each month would be made anonymous and aggregated into an evolving profile of the language services industry. Summarized information will made available to industry media outlets and to financial, business, and related media to improve their coverage of this industry sector. Data collection for this purpose is commonplace in other industries, including retail, hospitality, airlines, and software. More. |
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| Events |
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| Impressions from Localization World Seattle 2005 |
| Daniel Carter, GALA Board |
| Where else could you hear forecasts from CEOs of the two largest industry companies, the Director of localization from the hottest IT company in the world (Google), and the two leading industry analysts? Plus, hear firsthand from other vendors about their outsourcing, partnering and merging strategies and experiences AND get to network with 400 other industry insiders? Not to mention attend the GALA Annual Meeting, meet the new Board members for 2006 and hear about all the exciting things going on in GALA? Localization World just keeps getting bigger and better. More. |
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| Post-Event Report: Negotiations Workshop |
| Arancha Caballero, TSG |
| The day before the Localization World Conference and the GALA Annual Meeting in Seattle, a group of industry professionals participated in the GALA-hosted Negotiating to Close Seminar. The instructor, Jeff Sauer, delivered a focused and practical full-day workshop, which helped me see how to better communicate with my clients both before and during the negotiating process and align my company's services with their needs for better results. Done well, this can mean never even having to negotiate in the first place (at least, in the traditional sense). More. |
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| Language Standards for Global Business© (December 12-13 in Berlin) |
| Register now. Early-bird deadline is November 18. Unlike most conferences, this Summit will be non-commercial with no sponsors and no exhibitors. Presentations and delegates will focus on the importance and evolution of language standards in supporting global communications and commerce. More. |
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| 29th Internationalization & Unicode Conference |
| The Internationalization & Unicode Conference is the premier technical conference for both software and Web internationalization. The program committee has created a revitalized program that is relevant and engaging for the internationalization community. The full conference program will be available online November 17. More. |
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| Localization World Conference |
| CALL FOR PAPERS |
| May 30 - June 1, 2006 in Barcelona. With the theme "Working - Together," Localization World Barcelona 2006 will focus on industry collaboration. Presentation submissions are accepted until January 31, 2006.
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| 2nd IATIS Conference Panel on Global Initiative for Local Computing (GILC) |
| CALL FOR PAPERS |
| July 12-14, 2006. University of Western Cape, South Africa. More. |
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| Resources |
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Newsletter |
Q4 2005 |
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| 2005 GALA Annual Meeting |
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| GALA members take part in the Promotion small discussion group at the GALA Annual Meeting in Seattle. |
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| Aki Ito (GALA Board vice Chair) at the GALA Annual Meeting. |
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| Simon Andriesen (MediLingua) at Localization World. |
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| GALA founding Board members: Daniel Carter, Renée Sztabelski, and Hans Fenstermacher. |
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| GALA Group exhibit booth at Localization World (shared by 9 GALA member companies). |
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| Yves Savourel (ENLASO) presents the Okapi Framework at the GALA Annual Meeting. |
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| Micaela Novas (Syntes Language Group) and Suzanne de Santamarina (Omni Technologies, Corp.) |
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| Jaap van der Meer (TAUS) and Ulrich Henes (The Localization Institute) at the Localization World closing session. |
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