| Features |
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| Translation Commoditization: Some Recipes for Defending Ourselves |
| Gordon Husbands, Wordbank Limited |
| If Oscar Wilde were alive and well and working in the localization business today, he would probably describe the “Procurement Executive” as a person “who knows the price of everything and the value of nothing”. More. |
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| Does Size Really Matter? A Look at Cross Border Partnerships in Europe |
| Dirk Loehn, Locatech GmbH |
| Yes, size does matter. At least when you look back at the consolidation process in localization. Those who remained small or mid sized enterprises saw a rapidly changing market that divided localization into small SLVs and large MLVs. But from today’s perspective, this black and white view has turned into a much more colorful landscape of localization companies that act individually or jointly and regularly provide a more or less global service offering, whatever the actual size of the company. More. |
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| Thought Leaders |
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| A New GALAxy |
| Andrew Joscelyne, Bootstrap |
| gal-ax-y: n. 1. any of numerous large-scale aggregates of stars, gas and dust – e.g. the Milky Way. 2. an assembly of brilliant, beautiful distinguished persons or things. From Greek galaxias kuklos “milky circle” via Latin and Old French. More. |
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| INTELLIGENCE REPORT: Within Borders: Globalization at Home |
| Don DePalma, Common Sense Advisory, Inc. |
| Customer service at many companies is broken. Localization teams and the language service providers who support could increase their strategic value by tackling the online duo of inadequate ethnic marketing and flawed English-language customer service. More. |
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| Message from the Board |
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| Message From the Board Q4 2004 |
| Hans Fenstermacher, GALA Board Chair |
| Dear GALA Members:
Welcome to this, the first issue of our rebranded, all-new GALAxy newsletter! With this issue, we will begin bringing you news and views about our industry, our members, and our Association on a quarterly basis. More. |
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| Community |
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| GALA Operations Roundtable Survey |
| Take part in a GALA survey focused on Operations. The goal is to identify current client preferences on the one hand and potential productivity and growth improvement opportunities on the supplier side. The survey is has 24 questions and will take approximately ten minutes. More. |
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| Events |
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| GALA Vendor Round Tables at Localization World San Francisco |
| November 15, 2004. San Francisco, USA. |
| At the Localization World conference next week, GALA will host two vendor roundtables to to share and learn strategies on how companies of different sizes tackle issues surrounding Operations and Sales & Marketing. Panelists include large and medium-size MLVs, SLVs, as well as tools vendors. More. |
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| GALA Annual Meeting at Localization World San Francisco |
| November 15, 2004. San Francisco, USA. |
| GALA will hold its second annual meeting at Localization World next week to share ideas about the growth of the association, the industry as a whole and to take advantage of the opportunity to network for potential collaboration opportunities. More. |
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| Jornada Internacional de Traduccion |
| November 21, 2004. Rosario, Argentina. |
| UCEL (Universidad del Centro Educativo Latinoamericano) and GALA member company Rosario Traducciones y Servicios are hosting a one-day conference which focuses on localization challenges in Spanish-speaking markets. GALA is sponsoring the event. More. |
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| GALA Networking and Info-Exchange Dinner |
| November 21, 2004. Rosario, Argentina. |
| GALA will host a Networking and Info-exchange Dinner for Industry Professionals following the Jornada Internacional de Traducción in Rosario. The dinner is an informal opportunity for companies working in the industry to gather and learn about what each other’s companies are doing as well as talk about industry-specific challenges and opportunities. Many thanks to Ushuaia Solutions, GALA member, for sponsoring the dinner. More. |
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| LISE Brasil |
| November 23-24, 2004. Florianópolis, Brazil. |
| GALA is association sponsor the LISE Brasil conference, which is designed to introduce software publishers to the need for professional internationalization and localization. The event will feature international and Brazilian speakers, who will discuss the most important issues faced by companies that want to export their software products and services. More. |
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Newsletter |
Q4 2004 |
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| The GALA Vendor Round Table last June in Bonn (above) served as the foundation for two vendor round tables that GALA will hold next week at Localization World San Francisco, one on Sales & Marketi |
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| Maryse Benhoff, President of BG Communications International and one of the co-organizers of TRANSDEX last September in San Jose, California. TRANSDEX was co-organized by industry associations ACCTI, |
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| GALA members gathered last June in Bonn for a GALA member meeting (above). Members will meet again next week in San Francisco for the association?s second GALA Annual Meeting. Included on the agenda |
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| Daniel Carter, GALA Board Treasurer and Director International Business for the TOIN Corporation, at TRANSDEX in September. |
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| Fusion Society gathering this past October in Silicon Valley. |
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| Fusion Society gathering this past October in Silicon Valley. |
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