| Features |
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| Implementing a Global Content Management System: Some Tips from the Front |
| Anna Schlegel and Eva Klaudinyova, Verisign |
| The Valley is once again gaining momentum. High-tech companies are going global in a big way and global gurus are in demand. Once a company has decided to go global, it can take a while before senior management decides to create capable localization teams and let them run their globalization efforts. This was the case of VeriSign. More. |
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| Do the Math! The Changing Calculus of Translation |
| Benjamin B. Sargent, Common Sense Advisory, Inc. |
| Language service providers need to prepare for some fundamental changes in how their clients process content meant for global markets. Let's say that today one of your clients manages 200,000 words per year in three languages, for a total of 600,000 words in translation. More. |
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| Managing Translation for Global Applications |
| Don DePalma, Common Sense Advisory, Inc. |
| We often hear the same lament from content management and IT professionals, executives, and global brand managers: "Multilingual content is just content, isn't it? Shouldn't my CMS be able to manage foreign-language content? Why do I need a separate tool to manage my Chinese and French websites and document farms? How can I ensure the flow of accurate information across a bunch of languages?" More. |
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| Marcom Transcreation: Branding, Strategy and Communication for Asian Market Entry |
| Leon Lee, Lehrmach |
| Developing a seamless marketing communication strategy for Asia is often viewed by western corporations as a monumental task given the region's social, linguistic, political, ethnic, and religious affinities. More. |
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| Message from the Board |
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| Message from the Board Q3 2007 |
| Stephen Ryan, GALA Board Chair |
| GALA is preparing for an active season of events in Seattle, Wiesbaden, and Boston. I invite you to join us for one or more of these events and to read about some of GALA’s recent activities. More. |
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| Community |
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| Meet GALA's Newest Member Companies |
| GALA would like to welcome its newest members. GALA's member companies worldwide include translation agencies, localization service providers, globalization consultants and technology developers. More. |
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| LocalizationCAREERS.net |
| Visit LocalizationCAREERS.net, GALA's new full-service online career center for the language technology and services industry. The site is designed as a resource to connect employers in the industry with qualified professionals. More. |
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| Events |
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| Localization Certification Program Report |
| Daniel Carter, Merger and Acquisition Consultant |
| As the GALA representative on the Advisory Board for the Localization Certification Program, I attended both the European and US based programs this year. Following the achievement of the inaugural workshop in 2006, this year's programs in Chico and Marseille were both successful. More. |
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| Tekom Spring Conference April 19-20 in Bamberg, Germany |
| Leif Sonstenes, Locatech GmbH |
| This year's tekom spring conference on April 19-20 used themes around the interfaces between technical communications and related professions to attract 650 participants and 28 exhibitors. Hot topics included the new DIN EN 15038 standard for translation companies and the convergence of the technical communication and translation professions. More. |
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| First Annual International Pavilion at STC Conference |
| Kit Brown, former STC ITC SIG manager, co-chair STC Global Strategies Committee |
| In May 2007, GALA and International Technical Communication Special Interest Group (ITC SIG) in STC had the opportunity to collaborate on an experiment at this year's Society for Technical Communication (STC) conference in Minneapolis, MN. More. |
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| Localization World: Post-Event Report |
| Amy Barnhart, GALA |
| 500 participants from a record setting 37 countries gathered in Berlin, Germany, June 19-21, 2007 for Localization World's ninth conference. More. |
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| GALA Activities at Localization World |
| October 15-19, 2007. Seattle |
| GALA will host a number of activities throughout the week of the Localization World conference in Seattle, including GALA's fifth annual member meeting, a Negotiating to Close workshop, a Passport to Localization activity in the exhibit hall, Closing Session prizes and more! More. |
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| Localization World Conference |
| October 16-18, 2007. Seattle |
| The program features case studies from a wide range of applications and clients. Preconference round tables focus on translation automation, games and medical localization, internationalization, and project management. International product and marketing managers come from all sectors to meet language service and technology providers and to network with their peers. More. |
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| 31st Internationalization & Unicode Conference |
| October 15-17, 2007. San Jose |
| Unicode and internationalization experts, implementers, clients and vendors are invited to attend this unique conference. The interactive format makes the Internationalization & Unicode Conference a great place to meet and exchange ideas with leading experts, find out about the needs of potential clients, or get information about new and existing Unicode and internationalization-enabled products. More. |
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| Content and the Global Customer Experience: Gilbane Boston 2007 |
| November 27-29, 2007. Boston |
| Gilbane Boston 2007 features a keynote and track sessions on satisfying customers with quality multi-lingual content. Topics include authoring with quality in mind, integration of content and globalization management systems, and an update on translation standards. A keynote panel features enterprise executives who explain how their companies are satisfying customers worldwide with quality content. Take advantage of GALA member discounts when you register. More. |
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| Localization Forum at tcworld conference |
| November 7-9, 2007. Wiesbaden |
| GALA will host the Localization Forum of the tcworld Conference. The track will educate professionals on a wide range of topics including successful collaboration among vendors, improving localization processes with open standards, and new tools for translation automation and machine translation. More. |
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| Resources |
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Newsletter |
Q3 2007 |
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| For the second year, the Localization Certification Program took place at California State Chico |
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| 66 students participated in the three-day Localization Certification Program, which featured industry experts, guest speakers and hands-on software training |
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| Stephen Ryan, GALA Board Chair, led the GALA Semi-Annual Meeting during Localization World Berlin in June |
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| Board Member Arancha Caballero (right) chats with GALA members during a coffee break |
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| Gordon Husbands (Wordbank) and Gabriela Morales (Rosario Traducciones y Servicios) pose for the camera during the beach party at Bundespressestrand on the Spree River in Berlin |
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| GALA Member María José Velasco Ulazia of Comunicación Multilingüe, S.L (right) and GALA Membership Coordinator Amy Barnhart |
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| Seven GALA member companies participated in GALA’s group exhibit at Localization World Berlin |
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| Participants took part in international games and activities at the International Pavilion (hosted by GALA and the STC ITC SIG) during the STC Conference |
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| Kit Brown, Richard Kwiatkowski, Valerie Rushanan, Hans Fenstermacher and Aki Ito at the International Pavilion during STC Conference |
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| Charles Campbell (spanishbackoffice.com), Cecilia Maldonado (IMTT), and Gabriela Morales (Rosario Traducciones y Servicios) in the IMTT Exhibit Hall |
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| Carlos Rivalola (SpanishExpress), Cecilia Maldonado (IMTT) & Fionna Agneu (Idea Factory) at the GALA Networking Dinner in Córdoba |
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| María José De Michiel (wife of GALA member Charles Campbell) and Teddy Bengtsson at the GALA networking dinner in Córdoba |
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