| Features |
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| Why Doesn’t the Buyer Respond to Your Email or Phone Call? |
| Daniel Carter |
| What is wrong when a client (translation/localization buyer) tells me that she doesn’t answer her phone, respond to email, or even listen to her voicemail anymore? For a number of the clients I have spoken to recently, the reason is often similar. In many cases, it starts when a client’s name is somehow publicized in some way or other. More. |
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| Volumizing: Good for Hair, Bad for Content |
| Hans Fenstermacher, ArchiText Inc. |
| Life in the 21st Century centers around information. In practically every waking moment, we create it, we receive it, we process it, we pass it on, we ignore it, but most of all, we need it. Those who process information for a living have developed a relentless informational imperative: If it can be written, it must be written. So, content developers fall into “volumizing” their content instead of preparing if for the global workflow and end users. In this article, I’ll examine why content volumization occurs, what its effects are, and what you can do about it. More. |
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| Thought Leaders |
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| Examining an Unexamined Industry: Gauging the Business Confidence of Language Services |
| Don DePalma, Common Sense Advisory, Inc. |
| Every day you can find mountains of information about the business performance of airlines, clothing imports, films, and cloning in the mainstream media. Every quarter you can read the summary of what happened in the preceding quarter and what industry participants think will happen in the next three to six months. Everyone waits for the business or consumer confidence numbers to determine how they should invest in their companies, in other firms, or in the economy in general. More. |
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| What€™s Your Opinion? |
| GALAxy Poll |
| How can service providers best distinguish themselves in today's competitive market? More. |
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| Message from the Board |
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| Message From the Board Q2 2005 |
| Hans Fenstermacher, GALA Board Chair |
| As we bring you another information-packed issue of GALAxy, I am delighted to inform you that GALA continues to grow in many ways. Our membership now includes some 160 companies, with top localization product and service providers from all continents of the globe. Thanks to all your support, we are well on our way to becoming the premier supplier-side organization in our industry. More. |
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| Community |
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| Chernobyl Kids Arrive on 21 June, Translators Needed 22 June |
| Don DePalma |
| Is your Russian good enough to translate English-language medical records? I’d like to ask for your help translating medical records for the Chernobyl kids coming to the Boston, Massachusetts area this summer. More. |
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| GALA Wins ClientSide Excellence Award for "Association of the Year" |
| GALA has been awarded the 2005 ClientSide Excellence Award in the category of Association of the Year for the third year in a row. ClientSide Excellence Awards recognize exceptional localization professionals, service providers, technology products and industry organizations that bring innovative solutions to GILT industry clients. GALA Board Chair Hans Fenstermacher and Vice Chair Aki Ito accepted the award on behalf of GALA at the 2005 CSN Expo in New Orleans. More. |
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| Managing Currency Fluctuation Survey |
| Vendors and clients are invited to participate in the “Managing Currency Fluctuation” survey. Results will be used to inform discussions in the Managing Currency Fluctuation Point-Counterpoint session on June 1 at Localization World Bonn. Survey results will be available to all who participate. [NOTE: This survey is now closed.] More. |
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| Events |
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| Post-Event Report: 2nd Cologne Symposium on Software Localization |
| Claudia Fricke, PASS Engineering |
| The 2nd Cologne Symposium on Software Localization was held at the Cologne University of Applied Sciences (Institute of Information Management) on March 11-12. More. |
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| CSN Expo 2005 – My Report Card |
| Shelly Orr Priebe, McElroy Translation Company |
| I am a fan of the CSN Expo for numerous reasons. More. |
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| Localization World Bonn |
| Donna Parrish, Localization World |
| Localization World returns to Bonn this spring with a strong program, interesting keynotes, a filled exhibit area and a second installment of the hugely successful Rhine River dinner cruise. More. |
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| GALA Activities at Localization World Bonn |
| GALA is hosting a number of activities at the Localization World Bonn conference: the GALA Member Meeting, a GALA Marcom Workshop, a 12-member group exhibit, two vendor roundtables, and the conference closing ceremonies. More. |
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| Twenty-eighth Internationalization and Unicode Conference (IUC28): Unicode 4.1 - Multilingual Challenges and Solutions for 2006 |
| CALL FOR PAPERS |
| September 7-9, 2005 More. |
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| TAMA 2005 |
| CALL FOR PAPERS |
| November 10, 2005 More. |
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| Boston-area Roundtable |
| On April 7, GALA and member company COMSYS hosted a roundtable entitled “Craftsmanship in the Localization Process”. Panelists and participants discussed how craftsmanship can be applied to localization and what best practices can be used throughout the different phases of the process from the proposal stage to project completion and follow-up. Notes from the roundtable are posted in the member area of the GALA website under the Documents section. More. |
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| Bronze Sponsor of 2005 Expo |
| GALA was Bronze Sponsor of the 2005 CSN Expo, “Localization Momentum,” in New Orleans March 30 – April 1. GALA member participation included a GALA group exhibit and GALA member presentations. Member companies in the GALA group exhibit were Prisma International and ArchiText. More. |
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| Resources |
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Newsletter |
Q2 2005 |
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| Hans Fenstermacher (R), GALA Board Chair, presents Don DePalma (L) with an appreciation plaque for his two years of service on the GALA Board. |
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| Participants at L10N ’05, the 2nd Cologne Symposium on Software Localization. |
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| Angelika Ottmann, speaker at L10N ’05, the 2nd Cologne Symposium on Software Localization. |
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| Marcia Sweezey (Kronos) and Alex Yanishevsky (COMSYS) at the “Craftsmanship in Localization” GALA roundtable hosted by member company COMSYS. |
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| Mike Klinger (COMSYS) and Ben Sargent (Lionbridge) at the “Craftsmanship in Localization” GALA roundtable hosted by member company COMSYS. |
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| Shaun Daggett (ClientSide News), Aki Ito (Prisma International and GALA Board), and Hans Fenstermacher (ArchiText Inc. and GALA Board) at the 3rd Annual Clientside Excellence Awards dinner. |
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| Aki Ito, GALA Board Vice-Chair, accepts the “Association of the Year” Clientside Excellence Award on behalf of GALA. |
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