Program

GALA 2012 Program

GALA 2012 will present a diverse program of presentations, small group discussions and product demos.

  SUNDAY 25 March
12:00 Registration will be open 12:00 - 17:30
17:00 Speakers meeting 17:00 - 17:45
18:00
GALA Welcome Reception 18:00

 

  MONDAY 26 March
08:30 Exhibits open 08:30 - 17:30
09:00 Conference Welcome and Keynote Address
09:00 - 10:30
10:30 Refreshment Break 10:30 - 11:00
11:00 Real-world MT: a Drama in Three Acts
Jörgen Danielsen (Eule), Daniel Grasmick (Lucy), Harald Elsen (DELTA International CITS), Ingo Schumann (Eule)
11:00 - 12:30
Coffee, Clowns, Airplanes and Commodity Addiction
Marcela Jenney-Reyes (Latitudes)
11:00 - 11:40
The Key to a Successful SEO Sales Strategy (The Long Tail)
Gustavo Lucardi (Trusted Translations), Richard Estevez (Trusted Translations)
11:00 - 12:30
 
Beyond Translation: what Globalization means for Content in 2012
Andrew Bredenkamp (Acrolinx)
11:50 - 12:30
12:30 Lunch 12:30 - 14:00
14:00 In a Cloud or on a Server? What’s Best for Your Company?
David Canek (Memsource), Mark Tapling (SDL)
14:00 - 14:40
Social Media Super Session: How to Make it An Integral Component of Any Marketing Plan
Rebecca Petras (GALA), Gary Muddyman (Conversis), Marcela Jenney-Reyes (Latitudes), Gordon Husbands (Wordbank)
14:00 - 15:30
Become an Agile-ista!
Wayne Bourland (Dell), Kare Lindahl (Venga), Stanislav Kalianov (Schneider Electric), Mika Pehkonen (F-secure)
14:00 - 15:30
 
Optimizing your Vendor Management
Cecilia Irós (IMTT)
14:50 - 15:30
15:30 Refreshment Break 15:30 - 16:00
16:00 Keeping Promises: How Sales and Project Management can Work Together
Bob Donaldson (Carson Strategy Group), Jessica Rathke (L10N Sales and Marketing)
16:00 - 16:40
How to Increase Prices, Improve Profit Margins and Keep the Customer Satisfied
Rick Woyde (Language Arts & Science LLC)
16:00 - 16:40
Emerging Opportunities in Africa
Reinhard Schäler (The Rosetta Foundation)
16:00 - 16:40
 
16:50 Speed Networking
Please sign up when you register for the conference
16:50 - 18:15
evening GALA dinner

 

  TUESDAY
27 March
08:30 Exhibits open 08:30 - 17:30
09:00 Plenary and GALA Film Fest
09:00 - 10:30
10:30 Refreshment Break 10:30 - 11:00
11:00 Back from the Brink: How Management by Objectives Drove a Remarkable Turnaround
Demid Tishin (All Correct Language Solutions)
11:00 - 11:40
Synchronizing Strategy and Sales: Sales Execution as a Strategic Asset
Ray Reyes (Latitudes)
11:00 - 12:30
Integrating
Acronyms: How to Connect Your CMS with Your TMS

Bob Donaldson (Carson Strategy Group), Loic Dufresne de Virel (Intel), Robinson Kelly (Clay Tablet Technologies), Emre Akkas (Globalme)
11:00 - 12:30
 
TEP is Dead. Now What?
Jeff Guillem (Moravia Worldwide)
11:50 - 12:30
12:30 Lunch 12:30 - 14:00
14:00 Is Technology Pushing Small and Mid-sized LSPs Out of the Translation Supply Chain?
Christopher Carter (aLanguageBank)
14:00 - 14:40
Why Localization Standardization Activities Matter to You
Hans Fenstermacher (GALA), Arle Lommel (GALA), Pedro Diez-Orzas (W3C Multilingual Web/Linguaserve), Bill Rivers (Integrated Training Solutions) Serge Gladkoff (GALA)
14:00 - 15:30
Marketing on a Shoestring: What NGOs and LSPs Have in Common
Rebecca Petras (GALA), Lori Thicke (Translators without Borders)
14:00 - 14:40
 
  Agile Sprint: Gaining Benefits from MT Relay 1: Needs Assessment
Moderator: Jörgen Danielsen (Eule)
14:50 - 15:30
Agile Sprint: Growing your Business Relay 1: Laying the Foundation
Moderator: Joseph Gomes (Viva Translations)
14:50 - 15:30
15:30 Refreshment Break 15:30 - 16:00
16:00 Little Money, Great Expectations: How to Become a Company v2.5 Without Draining your Budget
Jose Palomares (OpenMints)
16:00 - 17:30
Finding the Balance: Shifting Stress from People to Systems
Michel Lopez (e2f translations)
16:00 - 16:40
Agile Sprint: Gaining Benefits from MT Relay 2: Analysis and Definition
Moderator: Jörgen Danielsen (Eule)
16:00 - 16:40
Agile Sprint: Growing your Business Relay 2: Reaching the Customers
Moderator: Joseph Gomes (Viva Translations)
16:00 - 16:40
“Simply the Best”: Finding the Top Vendors
Janaina Witner (WhP International SAS), Laurene Ballet (WhP International SAS)
16:50 - 17:30
Agile Sprint: Gaining Benefits from MT Relay 3: Solution Implementation
Moderator: Jörgen Danielsen (Eule)
16:50 - 17:30
Agile Sprint: Growing your Business Relay 3: Maximizing Growth
Moderator: Joseph Gomes (Viva Translations)
16:50 - 17:30
17:30 Happy Hour courtesy of GALA 2012 Gold Sponsor Adobe
17:30 - 18:30

 

  WEDNESDAY 28 March
08:30 Exhibits open 08:30 - 12:00
9:00 Lessons Learned: Summaries and Take-aways of Agile Discussions
Jörgen Danielsen (Eule), Joseph Gomes (Viva Translations)
09:00 - 10:00
Publishing, Listening and Dialogue: The Anatomy of Social Media Translation
Gene Schriver (Globo)
09:00 - 10:00
   
10:00 Refreshment Break 10:00 - 10:30
10:30 Building Digital LEGO Bricks: Integrated A-Z Approach for Localizing Digital Content at LEGO.com
Chris Rowley (EICOM), Matthew Ogden (LEGO System A/S)
10:30 - 11:30
The DFKI EU Project
Hanz Uszkoreit (DFKI)
10:30 - 11:30
   
11:45 Closing Session and Film Fest
Awards 11:45 - 12:30
12:30 GALA Member Meeting
(GALA Members Only)
12:30 - 14:30

 

Conference Information

“I appreciate very much the opportunity to meet peers, learn about new trends and tools and have a look beyond our own company.”  

Ursula Kollar-Fiedrich, Texpertec

Last Year at GALA 2011

 
79%  reported making contacts that may generate new business for them.

88%  said they learned new concepts or strategies that will help them in their business.

97%  reported that they were satisfied or extremely satisfied with the conference.

 

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