Program

Please note that product demos and vendor sessions will be held concurrently with core programming.

  SUNDAY 17 March
08:00 Pre-conference activities begin
12:00 Registration will be open 12:00 - 17:30
17:00 Speakers meeting 17:00 - 17:45
18:00
GALA Welcome Reception 18:00

 

  MONDAY 18 March
08:30 Exhibits open 08:30 - 17:30
09:00 Conference Welcome and Keynote Address
Human–Machine Coevolution: How to Thrive in an Era of Accelerating Technological Change
David Orban (Dotsub, Singularity University)
09:00 - 10:30
10:30 Refreshment Break 10:30 - 11:00
11:00 What's Next? Moving at the Speed of Change
Stefan Gentz (TRACOM)
11:00 - 11:40
Localization 2020: Making Content Reactive, Reflective, and Personal
Paraic Sheridan (CNGL)
11:00 - 11:40
The Hidden Dynamics for Success in Latin America
Neal Goodman (Global Dynamics)
11:00 - 11:40
 
11:50 Protecting Intellectual Property and Your Business with Bulletproof Risk Management
Steve McNair (Multicorpora)
11:50 - 12:30
Survive and Thrive with Multiple Deliverables: How Project Output to Mobile and Tablets via HTML5 Can Grow Your Business
Maxwell Hoffmann (Adobe)
11:50 - 12:30
Trends, Customization, and Compliance for the Chinese Marketplace
Mitch Donaldson (Interpro)
11:50 - 12:30
 
12:30 Lunch 12:30 - 14:00
14:00 Transcreation: Building a Global Brand
Meritxell Guitart & Miguel Martinez (Hogarth)
14:00 - 15:30
Invasion of the Client Snatchers
Terena Bell (In Every Language), Aki Ito (LocalizationGuy), Andrew Lawless (Rockant), Kathleen Diamond (consultant)
14:00 - 14:40
Spanish Search Engine Optimization and Online Marketing for the Hispanic Market
Gustavo Lucardi & Richard Estevez (Trusted Translations)
14:00 - 15:30
Agile: Building a cost-effective quality testing strategy #1
14:00 - 14:40
Understanding Localization Standards (and Actually Using Them)
John Watkins (ENLASO)
14:50 - 15:30
Agile: Building a cost-effective quality testing strategy #2
14:50 - 15:30
15:30 Refreshment Break 15:30 - 16:00
16:00 A New Approach to Analyzing and Evaluating Terminologies
Horst Liebscher
(text & form)
16:00 - 16:40
Tools of the Trade: Making Vendor Management an Asset, not a Liability
Cecilia Irós (suma)
16:00 - 16:40
The Quality-Price Conundrum
Don DePalma (Common Sense Advisory)
16:00 - 16:40

Agile
: Building a cost-effective quality testing strategy #3
16:00 - 16:40
16:50 Speed Networking
Please sign up when you register for the conference
16:50 - 18:20
An MT Case Study: Breaking into Latin American Markets on a Small Budget
María Azqueta (SeproTec), Diego Bartolomé (tauyou)
16:50 - 17:30
How to Localize XML Documents: A Workshop on the Do's and Don'ts of XML Localization
Andrzej Zydron
(XTM International)
16:50 - 17:30
 
     
evening GALA Dinner

 

  TUESDAY
19 March
08:30 Exhibits open 08:30 - 17:30
09:00 GALA Film Fest and Day Two Plenary:
Escaping the Localization Ghetto
David Ashton
09:00 - 10:30
10:30 Refreshment Break 10:30 - 11:00
11:00 Leveraging Language Technology to Build Your Post-Editing Practice
Andy Reid & Keith Laska (SDL)
11:00 - 11:40
Business Intelligence Meets Globalization: Collaborative Metrics for the Future
Emre Akkas (Globalme), Loïc Dufresne de Virel (Intel)
11:00 - 11:40
Applying ITS 2.0 to Online MT Systems in HTML5
Pedro Diez Orzas & Pablo Badía Mas (Linguaserve), Arle Lommel (DFKI), Daniel Grasmick (Lucy)
11:00 - 12:30
Agile: Translation Memory and Management Systems #1
11:00 - 11:40
Measuring and Managing Post-editing Productivity Gains at Welocalize
Olga Beregovaya & Alex Yanishevsky (Welocalize)
11:50 - 12:30
Hot, Happy, and Rich: New Opportunites to Make it Big in Localization
Andrew Lawless (Rockant), Babs Sekel (Agilent Technologies)
11:50 - 12:30
Agile: Translation Memory and Management Systems #2
11:50 - 12:30
12:30 Lunch 12:30 - 14:00
14:00 Commercialized Open Source SMT After Seven Years: A User's Perspective
Tom Hoar (Precision Translation Tools)
14:00 - 15:30
Cloudy with a
Chance of...

Jean-Luc Mazet (Hewlett Packard)
14:00 - 14:40
Turning Knowledge into Business: How SAP Caused a Latin American Marketing Firm to Evolve
Fernando D'Aloia (Latin-data)
14:00 - 14:40
Agile: Translation Memory and Management Systems #3
14:00 - 14:40
Client Education: Your Weapon Against Commoditization
Christopher Carter (aLanguageBank)
14:50 - 15:30
Lessons Learned and Best Practices When Localizing Multilingual Agile Cloud-based Products
Quynn Megan Le (Adobe)
14:50 - 15:30
Agile: Post-editing: Fundamentals, Infrastructure, and Resources #1
14:00 - 14:40
15:30 Refreshment Break 15:30 - 16:00
16:00 QTLaunchPad Workshop on Multidimensional Quality Metrics
Stephen Doherty (DCU), Lucia Specia (Univ. of Sheffield), Arle Lommel (DFKI)
16:00 - 16:40
How to Create a Lean and Agile Global L10n Team for 59 Markets (in Two Years!)
George Chew & Jolanta Drobnicka (Amway), Rebecca Metcalf (Rubric)
16:00 - 16:40
Are You Reaching 75% of the World Population? Why Mobile Matters, and How You Can Benefit
Lori Thicke (Translators Without Borders)
16:00 - 16:40
Agile: Post-editing: Fundamentals, Infrastructure, and Resources #2
16:00 - 16:40
Linport: Interoperable Translation and Localization Project Containers
(A Progress Report)

Jeremy Coombs (Multiling), Alan Melby (BYU)
16:50 - 17:30
Quality: Doing Things Right or Doing the Right Things?
Mohamed Hassan (Arabize)
16:50 - 17:30
Spotlight on Africa: Business Opportunities in the World's Fastest Growing Markets
Reinhard Schäler (The Rosetta Foundation), Tunde Adegbola (ALTI)
16:50 - 17:30
Agile: Post-editing: Fundamentals, Infrastructure, and Resources #3
16:00 - 16:40
17:30 Happy Hour
17:30 - 18:30

 

  WEDNESDAY 20 March
08:30 Exhibits open 08:30 - 12:00
9:00 Knowledgefest
Two sessions of one-hour roundtable discussions
Refreshments provided
09:00 - 12:00
12:00 Closing Session
11:45 - 12:30
12:30 GALA Member Meeting
(GALA Members Only)
12:30 - 14:30

 

Conference Information

    “Anyone serious about the language business must attend GALA.”

    Bill Rivers, ASTM F43

    Last Year at GALA 2012

     
    77%  reported making contacts that may generate new business for them.

    84%  said they learned new concepts or strategies that will help them in their business.

    95%  reported that they were satisfied or extremely satisfied with the conference.

     

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