Pricing paradox for the “forgotten Hispanics”

By Joseph Gomes – Managing Director, Viva Translations Brazilians, the forgotten Hispanics? Ok, before you Brasukas get all in a huff, according to some, Brazilians are Hispanic. Now, it’s true that if you ask anyone to list all the countries whose native people are considered Hispanic – of which there are roughly 24 – almost [...]

The State Trade and Export Promotion Grant Program (STEP) is a 3-year pilot trade and export initiative to make matching-fund grants for states to assist “eligible small business concerns,” enter and succeed in the international marketplace. Part of growing exports of course means communicating effectively with your customers in their native language, since people don’t buy [...]

By Kevin Carl, Managing Director Accenture, Management Consulting Air, Freight & Logistics, and Travel Services Having a seamless mobile presence is now a must-have for international companies.  But different local markets have different needs.  Additionally, scaling a mobile application across multiple geographies takes advanced planning – taking more into consideration than simply content translation.  Creating a [...]

On Monday, 21 May, the Globalization and Localization Association represented the corporate language industry at a US Senate Subcommittee hearing organized by Senator Daniel K. Akaka (Democrat, Hawaii).  The hearing, “A National Security Crisis: Foreign Language Capabilities in the Federal Government”, focused on the importance of language training to US national security.  GALA took part [...]

Robert Etches, CEO of TextMinded Danmark and GALA 2012 Programming Committee member, starts off the GALA conference with an introduction to the keynote speech and later partners with Wayne Bourland, Dell Inc., at the closing session.

Deadline: 9 November 2011

The 2012 Association of Language Companies (ALC) Annual Conference in New Orleans is seeking speakers and breakout session leaders. Visit the GALA blog to learn more and download the submission form.

Laura Brandon, GALA managing director, shares her experience from a recent conference for association leaders. The show brought together 5000+ industry association executives from every size and sector ranging from specialty trade associations to professional societies.

GALA announces a partnership with the European Commission’s Directorate General for Translation and Brigham Young University Translation Research Group to standardize the way that translation projects are sent and received. We invite interested parties to help define this new standard.

Foreign language voice over is an essential part of today’s global entertainment market. With such a wide array of audiences from every corner of the world consuming different media, creators of television shows, film, internet series, promos, and commercials must cater to a more international audience every time. Foreign language voice over services that are [...]