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Articles

The GALA Articles Database is a growing collection of new and previously published articles on globalization, internationalization, localization and translation. To submit an article, you must be a member or registered with the GALA website. If you have a category suggestion, please send it to .

Keyword:
Category:	All categories Case Studies Content Development Education and Training Event Reports GALA Globalization Human Resources Industry Focus: Entertainment Industry Focus: Legal Industry Focus: Medical and Life Sciences Industry Focus: Oil and Gas Internationalization Localization Offshoring/Outsourcing Quality Regional Focus: Asia Regional Focus: Europe Regional Focus: Latin America Regional Focus: Middle East Sales & Marketing Terminology Tools & Technology Translation

Your search returned these 17 results:

• A Growing Market: Spanish Speakers in the US by John Watkins, ENLASO
  GALAxy Q3 2006
• Budget Marketing Can Work by Ryan Zhao, Golden View (China) Technologies, Inc.
  GALAxy Q1 2005
• Customer Elements Within Globalization by Leon Z. Lee
  GALAxy Q4 2005
• E-Commerce Across Borders by John Yunker, Ccaps
  Ccaps Newsletter. 2007.
• Effective Multicultural Communication by Chanin Ballance, CEO, viaLanguage
  World Trade Magazine, July 2006, Pages 54-58
• Evolving Localization and Its Brand Extension by Leon Z. Lee
  GALAxy Q4 2005
• First GALA Sales & Marketing Roundtable by Aki Ito, TOIN
  GALAxy Q1 2005
• Global vs. Local: Seven Key Insights for Global Marketing and Brand Management (Webinar Recording) by Don DePalma, Common Sense Advisory & American Marketing Association
  
• Globalization: Back to the Future for Standardization and Centralization? by Gordon Husbands, Wordbank
  GDS Infocenter. Business Management. 2005.
• How Eastern Europe Fits into the European Translation Market by Argos Translations
  
• Little fish, big pond: How do you stand out from your competition? by Renato Beninatto, Common Sense Advisory, Inc.
  GALAxy Q2 2006
• Localization and Translation Best Practices: Successfully Marketing Your Brand to a Global Audience by Chris Raulf, ENLASO
  ClientSide News
• Marcom Transcreation: Branding, Strategy and Communication for Asian Market Entry by Leon Z. Lee, Lehrmach
  GALAxy Q3 2007
• Marketing to Poles in the UK by Kris Grzegorczyk & Michael J. Malik, Argos Translations
  
• Maximizing Visibility for Multilingual Web Sites by Huiping Iler, Wintranslation.com
  
• The Good, the Bad and the Ugly by Fabiano Cid , Ccaps
  Ccaps Newsletter
• Why Doesn’t the Buyer Respond to Your Email or Phone Call? by Daniel Carter
  GALAxy Q2 2005

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