Argentina 2012: The Right Message. The Right Language.
09 November 2012 10:00 - 18:00
This will be a one-day, client-focused symposium for business leaders and marketing executives. GALA members are invited to get involved by sponsoring the event, supporting marketing activities for the event, or inviting clients and prospects. Please note that this event will be conducted in Spanish.
This one-day program will teach participants why content tailoring and re-creation is a competitive advantage and an investment with outstanding returns. Participants will learn about the principles and technologies used in localization and walk away with a solid argument for the economic value of language in business. They will discover important “how-to” strategies, best practices and first steps – or next steps – and identify the pitfalls to avoid. They will understand the importance of maintaining the fidelity of a company’s message across borders. They will learn how to create a roadmap for the future that involves new markets, better support, and a streamlined, cost-effective approach to their multi-lingual marketing challenges. And they will learn from peers who have already implemented successful localization programs and realized the benefits of participation in the global marketplace. For more information, please read the full event details and registration information.
Location: Buenos Aires, Argentina
GALA'S MISSION is to support our members and the language industry by creating communities, championing standards, sharing knowledge, and advancing technology.
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