GALA Member Profile: QwertyWorks Data Services Co.

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QwertyWorks Data Services Co.
San Lorenzo Village, Makati City, Philippines
Contact Details:
Name: Jake Irwin Estrada
E-mail: info@qwertyworks.com
Telephone: +632.7516730
Website: www.qwertyworks.com
Products: Content Management Systems, Multimedia Localization, Software Localization, Translation

Subject Matter Specialities: Consumer Product, Internet/E-commerce, Medical / Pharmaceutical / Health Services, Software, Telecommunication

Number of employees: 1-10

Languages: All Languages » Filipino | English » Filipino | English » Other Asia | Filipino » All Languages | Filipino » English
Company description: QwertyWorks is a small company borne out of a big idea: professionalizing and helping develop the L10N industry in the Philippines.

Qwertyworks was founded by Jake Estrada, one of the charter members of ProZ.com, where he serves as moderator for English>Tagalog. Jake, who studied as a government scholar of Philippine Science High School and the University of the Philippines, is the eldest of five public-school educated siblings, Jake caught the entrepreneural spirit at a young age; in his puberty years he would go to the Nepa-Q Mart wet market at dawn to help his mother buy and haggle for raw ingredients for their small roadside eatery. At age 13 he learned financial management by stretching his monthly stipend that he received as a scholar at “Pisay”; at age 19 he put up his first solo business venture—a neighborhood shop offering typing and printing jobs—which closed down in less than a year.

Jake has 15 years of experience in translation and localization, focusing exclusively in the English<>Tagalog language pair and has lived since birth in Manila—the capital for Tagalog (or Filipino, as the language is officially called as the Philippine’s national language). He started translating at age 15--his first client was his aunt, who taught at a rural public high school in the southern Philippines. Jake got his first international client in 1995, then made an online presence in 1997 through Aquarius.net.

Because of these factors he is recognized as the top resource for Tagalog/Filipino localization all over the world because of his extensive familiarity of the spending habits, consumer preferences, linguistic trends and purchasing sensibilities of Tagalog/Filipino-speaking market as well as his valuable everyday exposure and interaction with them. With this solid track record as a freelancer, Jake established QwertyWorks in 2001.

QwertyWorks only hires translators who are native mother-tongue speakers and employes them as regular employees rather than as freelancers.
Today, QwertyWorks serves a whole range of clients for translation and L10N, from startups like local telcos to multinational companies like Nokia, Google and Microsoft.

The Company's strength lies in the technical and IT fields, particularly the localization of mobile phones, consumer electronic products, software and online content. It is also the primary Tagalog/Filipino vendor for the fields of advertising/marketing (advertising flyers, marketing pamphlets, product write-ups, publicity materials, event briefs, multi-media advertising texts (online content, TV scripts and banner advertising), posters, etc.) and the healthcare/medical fields (geriatric-care documentation including guideline sheets, pamphlets and consent forms; medical surveys; drug and patient testing documentation; healthcare and health insurance pamphlets; and disaster preparedness handouts, among others).