A client-focused workshop on reaching new markets worldwide
In November, GALA will host a one-day educational event for business leaders and marketing professionals in Buenos Aires. “The Right Message. The Right Language.”
will offer a program on reaching multilingual customers and developing effective localization programs to support international business, exporting, and globalization efforts. The workshop is designed for company leaders, marketing executives, and professionals managing content within their companies. It is intended for companies with varying levels of “export-readiness,” including those considering exporting for the first time.
“The Right Message. The Right Language.”
will address how the right multilingual content strategy drives international commerce, opens new revenue streams, and increases market share for companies leveraging language as a competitive advantage. Participants will learn about the tools and strategies necessary to bridge the language gap and communicate effectively with customers around the world.
A new, regional event
The event is supported by volunteers from GALA’s Argentinean member companies, which make up the third largest group in GALA's global membership. Buenos Aires was chosen as the location for GALA’s first client-focused regional event based in large part on the support of its active member companies, and also on the status of the regional economy. Developing a client-focused educational event supports GALA’s mission of heightening public understanding of the economic and social value of language and it furthers GALA’s efforts to raise awareness of the professional language industry. With this event, GALA hopes to develop ties with regional export-focused organizations, highlighting its position as the go-to source for language related resources and providing visibility to its regional members. GALA also hopes to develop a successful event model which can be replicated in other locales where similar favorable conditions exist.
GALA member companies are invited to get involved by supporting GALA’s marketing and outreach efforts, by becoming an event sponsor
, or by inviting or hosting clients and prospects. Please contact for more information.
More information on the event can be found on the event pages
. Please note most content is in Spanish.