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| Multilingual SEO: the Multi-Market Advantage |
| Orad Elkayam, MO Group International |
| An online multilingual marketing strategy is essential for any business wanting to expand into international markets. Today, companies are spending thousands of dollars to develop and maintain localized websites outside their domestic market. More. |
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| Multilingual SEO: a Eurocentric perspective |
| Gary Muddyman, Conversis Ltd. |
| Search is now becoming the new barrier to international success on the internet. Companies can invest in translating and culturally customizing their sites into other languages but getting “found” is becoming increasingly difficult in the international arena. More. |
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| The Open Source TMS Reality |
| Gary Prioste, Welocalize |
| Is the translation and localization industry ready for open source technology? We've already seen some momentum in the areas of open translation platforms, crowdsourcing and open-source Translation Memory tools. More. |
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| Message from the Board |
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| Message from the Board Q4 2008 |
| Kim Harris, GALA Board Chair |
| As we approach the end of the year, I'd like to thank all of you for your continued support of our association. This year has been a year of growth and transition for GALA. We've built on a solid foundation of benefits for the GALA membership, which is now close to 300 corporate members, the most sizable group in our industry. And we've prepared for exciting things to come. More. |
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| Community |
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| Q3/Q4 Member Pulse Survey Results |
| Laura Brandon, GALA |
| Our latest member survey asked members about their marketing activities, the impact of the current economic climate and their overall satisfaction with GALA. More. |
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| Meet GALA’s Newest Member Companies |
| GALA would like to welcome its newest members. GALA's member companies worldwide include translation agencies, localization service providers, globalization consultants and technology developers.
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| Thank you, GALA Volunteers! |
| GALA would like to acknowledge and thank the many member volunteers who contributed to association activities in 2008. Many of GALA's initiatives are made possible through GALA member support.
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| GALA Member Case Studies |
| GALA member case studies are available on the GALA website. The studies include examples of why customers decide to localize, unique challenges customers have faced, successful solutions that GALA members have provided, and how end users have been impacted by language services work. More. |
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| Events |
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| Localization World Madison Review |
| Shelly Priebe, McElroy Translation |
| Always value packed, the GALA meeting and Localization World Conference this year offered more substantial content than ever before. Held in the affordable and pleasantly demure city of Madison, USA, this year’s conference manifested the sizzling changes that are rocking our industry. More. |
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| tcworld 2008 event report |
| KyoungYeon Won, BENEXtra Korea |
| A drizzly autumn day in Wiesbaden, Germany welcomed me after a twelve-hour plane ride from Korea preceded by a two-hour drive to InCheon International Airport. My colleague and I had finally made it to the tcworld conference 2008 hosted by tekom, the German professional association for technical communication and information development. More. |
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| Localization Certification Program |
| 2009 enrollment is open |
| The fourth annual Localization Certification Program and Localization Project Management Certification Program will be offered in new locations in 2009: Cologne, Germany and San Francisco, USA. The core workshop includes 40 hours of online training and three days of workshops and hands-on labs. More. |
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| Third Vendor Management Seminar |
| 26-27 January 2009. Sharm el Sheikh, Egypt |
| Vendor managers now have a forum to discuss their unique issues and network with their peers. Developing a professional vendor management function is a great way to improve margins. GALA members receive a 10% discount on registration. More. |
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| Resources |
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Newsletter |
Q4 2008 |
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| GALA and ELIA members participated in speed networking during Networking Days Lisbon in October |
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| The Networking Days Lisbon event offered four days of in-depth workshops on project management, tools selection, marketing, and partner selection |
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| Member companies Commit, iDisc and JBI took part in GALA's group exhibit at Localization World Madison |
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| GALA board member Michael Sank presented during the GALA member meeting in Madison |
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| Twelve member companies gave away prizes during the closing session at Localization World Madison |
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| GALA member company Across Systems GmbH, represented by Andreas Dürr, was one of forty-six GALA member exhibitors at the tcworld conference in Wiesbaden |
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| GALA's Localization Chill Zone at tcworld promoted GALA member companies and gave visitors a place to unwind and take breaks between the sessions |
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| GALA board members Gabriela Morales (left) and Kim Harris visit with Don DePalma of Common Sense Advisory in Wiesbaden |
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| Aki Ito and Michael Stephenson served sushi at the TOIN booth during the tcworld conference |
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| Visitors to the Localization Chill Zone during the tcworld conference enjoyed international sweets provided by GALA members |
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