| Features |
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| Budget Marketing Can Work |
| Ryan Zhao, Golden View (China) Technologies |
| There is an old Chinese saying that “Good wine needs no bush.” This wise proverb also appears in writing in the epilogue of Shakespeare’s As You Like it. But, alas, the idea that good things sell themselves is not true in the 21st century translation localization industry. More. |
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| Getting China Straight |
| Don Shin |
| Today in 2005, how many people in the world can go a day without using a product “Made in China”? Although the answer is not yet “none”, it soon will be. Whether people know it or not, the Chinese tide is already lapping at our feet. Yet most people remain ignorant of what it stands for. More. |
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| Thought Leaders |
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| Just Translate Please: a Message to the Industry |
| Jaap van der Meer, CrossLanguage |
| Ah, life in the localization industry ain’t easy. For twenty years now we have been preaching and proclaiming how important and precious our profession is. And still our customers won’t listen. They keep driving the prices down and now they also want everything to be done quicker and quicker. Where does this end? More. |
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| Banding Together for Better Business |
| Lori Thicke, Eurotexte |
| To the uninitiated, joining an association with dozens, even hundreds, of your competitors, could seem daft, to say the least. As for openly sharing information with them, well, you’d have to be nuts, wouldn’t you? More. |
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| What's Your Opinion? |
| GALAxy Poll |
| What is the greatest barrier to innovation in the localization / translation industry? More. |
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| Message from the Board |
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| Message from the Board Q1 2005 |
| Hans Fenstermacher, GALA Board Chair |
| As we begin 2005, GALA has acquired a great deal of momentum. Our organization continues to grow at a good pace; we are particularly pleased about new members joining from new countries and regions. We are also getting more inquiries from potential new members, who are hearing great things about GALA from their friends and colleagues. More. |
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| Community |
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| Chernobyl Kids Coming to Boston |
| Don DePalma, Common Sense Advisory |
| If you can translate from English to Russian, the Chernobyl Children Project in Massachusetts needs your help. Each year the Project (www.ccpusa.org) brings 130 children from the Chernobyl area to greater Boston for a month of medical care and a change of pace. More. |
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| Thank you to 2003-2004 Board Members |
| GALA would like thank Hedley Rees-Evans from iSP (The Netherlands) and Don DePalma from Common Sense Advisory Inc. (USA), for their industry vision and commitment to the association during their two-year terms on the GALA Board. More. |
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| Meet the 2005 GALA Board |
| GALA welcomes Aki Ito and Arancha Caballero to the 2005-2006 GALA Board. The GALA Board is composed of five volunteer members who are elected by the GALA membership and serve for two-year terms. More. |
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| GALA Charitable Donations and Member Donations |
| In response to recent disasters and ongoing humanitarian needs worldwide, GALA has donated $500 to the Doctors Without Borders “General Disaster Relief Fund”. More. |
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| Register with the GALA Vendor Database |
| Industry companies are invited to submit their company profile to the GALA Vendor Database. More. |
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| GALA Joins ClientSide Excellence Awards Committee |
| GALA has joined ClientSide News in the awards process for the annual Clientside Excellence Awards and will provide peer-to-peer evaluations of all vendor nominations. More. |
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| Call for Volunteers: GALA Speakers Bureau |
| GALA is creating a Speakers Bureau of volunteers interested in giving presentations on the localization industry at non-industry events.
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| Improved GALA Website Features |
| There have been a number of recent additions and improvements to the GALA website. More. |
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| Events |
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| Post-Event Report: LISE Brasil. GALA Puts Software Localization on the Map at the 1st Edition of LISE Brasil |
| Sarah Hyde, Ccaps Translation and Localization |
| Rara avis, an event on localizing software crafted in Latin America. From November 23-24, some 100 localization and translation professionals, software company directors, university professors and experts gathered in the Southern Brazilian city of Florianópolis for the first edition of LISE Brasil - the Conference on Software Localization and Internationalization for Export. More. |
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| Post-Event Report: GALA sponsors event at III Congreso Internacional de la Lengua Española |
| María Gabriela Morales, Rosario Traducciones y Servicios |
| The third edition of the Spanish Language International Congress took place last November in Rosario, the second most populous city in Argentina. This Congress was organized by the main regulating body for the Spanish language, Real Academia Española, and individual country language academies. More. |
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| Post Event Report: First GALA Sales & Marketing Round Table |
| Aki Ito, Prisma International, GALA Board |
| During the Localization World San Francisco conference, twenty-six industry members took part in the first GALA vendor round table focusing on sales and marketing issues. Almost all participants were either business owners or sales/marketing executives. Our five panelists -- Renato Beninatto (Common Sense Advisory), Daniel Carter (TOIN), Adrienne Gutmans (TransOffice), Yves Lang (ENLASO), and Terry Lawlor (SDL International) -- shared diverse perspectives. More. |
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| GALA Operations Round Table Report: Constant Improvement on the Agenda |
| Serge Gladkoff, Logrus International |
| Increased competition for market share continues to force language industry suppliers to prioritize their marketing strategies; however, business owners should not forget the importance of efficient operations. After all, operations will distinguish you from the competition, add the value that your clients buy, and constitute the ultimate reason for your client to select you as a vendor. More. |
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| Resources |
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Newsletter |
Q1 2005 |
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| Renee Sztabelski, GALA Board Vice Chair and CEO of Hitext S.A. at the GALA Joint Exhibit. Twelve GALA companies shared the GALA exhibit space at Localization World San Francisco. |
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| Josep Condal, Head of the GALA Technology Committee, presents at the 2nd Annual GALA Meeting (November 2004). Josep is Managing Director of apSIC S.L. |
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| LISE Brasil organizers. GALA was association sponsor of this first-time event in Florianopolis, Brazil in November. |
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| Aki Ito, VP of Global Technical Communications at Prisma International. Aki was elected to the GALA Board for the 2005-2006 term. |
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| Michael Kemmann and Nina Gomer at the ADAPT Localization Services booth during Localization World San Francisco. |
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| Fabio Minazzi (Binari Sonori), Grzegorz Wójcik (MAGIT) and Péter Surján (GAMAX) at the GALA Annual Meeting |
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| GALA Networking Dinner in Rosario, Argentina (November 2004) |
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| GALA Networking Dinner in Wiesbaden, Germany (November 2004) |
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| Hedley Rees-Evans at the GALA Annual Meeting in November. Hedley was on the GALA Board 2003-2004. |
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| GALA Operations Round Table at Localization World San Francisco |
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| Lisa Yip and Christine Spafadora (BG Communications International, Canada) |
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| Don DePalma and Renato Beninatto at the Common Sense Advisory booth (Localization World San Francisco) |
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| GALA Operations Round Table panelists Terry Shidner (Symbio), Mike Kidd (TRADOS) and Gabriela Morales (Rosario). |
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| Magda Garcia Masana (LocTeam) and Pavel Skrivanek (Skrivanek) at the Skrivanek booth (Localization World San Francisco) |
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| Jaap van der Meer (Cross Language) and Gerry Lynch (P.H. Brink) |
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